Subject:
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Re: Confused ....?? (Policy on LEGO Logo use)
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 24 May 2003 12:36:10 GMT
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Viewed:
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2840 times
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In lugnet.dear-lego, David Laswell writes:
> In lugnet.dear-lego, Paul Ferguson writes:
> > The policy is stated at http://www.lego.com/eng/info/fairplay.asp
> >
> > It says:
> >
> > The LEGO Logo may not be used on an Unofficial Web Site.
> >
> > The bright red LEGO logo has become one of the most recognized trademarks in
> > the world. We have worked hard to make this logo a symbol of high quality
> > creative products for children. The logo stands for the LEGO Group and we
> > cannot risk allowing the distinctiveness of this symbol to be diluted. We >must, therefore, insist that the LEGO logo NEVER be used on an unofficial web >site.
>
> However, in the Trademark Usage section of the 2002 Brand Book (handed
> out at Toy Fair, so it's not widely distributed), it says:
>
> 6. The LEGO logo should only be reproduced with permission. If there is a
> need to reproduce a LEGO logo, please contact the Public Relations
> departement at (phone number) regarding approval and to obtain the
> trademark's proper graphic design.
I'm not a lawyer but my _guess_ is that this reference is directed toward
persons or companies who may wish to create actual printed copies of the
LEGO logo for purposes such as (but not limited to) advertising LEGO
products. Most companies are extremely specific about how you reproduce
their logo in print materials. They insist on exacting color matches,
specific font families/sizes etc. And with good reason. The logo looks a
certain way for a certain reason and they wish to protect its appearance as
much as the name itself. It's my personal opinion that a statement such as
this is not directly aimed at the average LEGO fan with some sort of
personal website.
> Permission is not required in order to
> display the LEGO logo as it appears on a product package in a photograph.
See above. The obvious logic here is that if you are photographing an
authorized product, then the logo has already been reproduced/printed
exactly as the company desires.
> So, while you aren't allowed to display a graphic of the logo itself,
Do you mean posting a copy of the logo on your website? If so, I would
agree. They do not want anyone presenting the logo in such a way as to
suggest that the site may be affiliated with the company, when in fact it
may not be.
> you can post photos of any LEGO set packaging without being required to edit
> out the logo first, or having to ask permission first.
Sounds about right. This happens on Brickshelf on a regular basis.
> I'm not sure what
> that would mean for a fan-created brick-built mosaic of the logo though.
Again, a reminder that I'm not a lawyer. However, I would personally have a
hard time believing that the company would seek to suppress this sort of image:
http://www.brickshelf.com/gallery/j1a3l5/Mosaics/dscn1634.jpg
It was done for personal use and more importantly not for profit. The
company (I think) realizes the value of fans and virtually anything they may
choose to create from the product.(1) If that creation happens to be the
company logo... well, it strikes me that the company would achieve few
positive results by trying to stop such a project. It was clearly done as a
tribute, not in an attempt to damage the reputation or image of the company,
or to profit in any way from their existing familiarity.
Just my opinions.
All the best,
Allan B.
(1) Providing the images are legal.
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Message has 1 Reply:
 | | Re: Confused ....?? (Policy on LEGO Logo use)
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| (...) That's my guess too. I've seen a number of ad flyers where the logo is added in as a seperate graphic next to photos of the various items that they're trying to sell. (...) You mean so it doesn't get display in Times New Roman with a pink (...) (21 years ago, 24-May-03, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Confused ....?? (Policy on LEGO Logo use)
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| (...) However, in the Trademark Usage section of the 2002 Brand Book (handed out at Toy Fair, so it's not widely distributed), it says: 6. The LEGO logo should only be reproduced with permission. If there is a need to reproduce a LEGO logo, please (...) (21 years ago, 23-May-03, to lugnet.dear-lego)
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