Subject:
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Re: Confused ....?? (Policy on LEGO Logo use)
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Newsgroups:
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lugnet.dear-lego
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Date:
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Fri, 23 May 2003 22:41:20 GMT
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Viewed:
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2847 times
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In lugnet.dear-lego, Paul Ferguson writes:
> The policy is stated at http://www.lego.com/eng/info/fairplay.asp
>
> It says:
>
> The LEGO Logo may not be used on an Unofficial Web Site.
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> The bright red LEGO logo has become one of the most recognized trademarks in
> the world. We have worked hard to make this logo a symbol of high quality
> creative products for children. The logo stands for the LEGO Group and we
> cannot risk allowing the distinctiveness of this symbol to be diluted. We >must, therefore, insist that the LEGO logo NEVER be used on an unofficial web >site.
However, in the Trademark Usage section of the 2002 Brand Book (handed
out at Toy Fair, so it's not widely distributed), it says:
6. The LEGO logo should only be reproduced with permission. If there is a
need to reproduce a LEGO logo, please contact the Public Relations
departement at (phone number) regarding approval and to obtain the
trademark's proper graphic design. Permission is not required in order to
display the LEGO logo as it appears on a product package in a photograph.
So, while you aren't allowed to display a graphic of the logo itself,
you can post photos of any LEGO set packaging without being required to edit
out the logo first, or having to ask permission first. I'm not sure what
that would mean for a fan-created brick-built mosaic of the logo though.
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Message has 1 Reply:
 | | Re: Confused ....?? (Policy on LEGO Logo use)
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| (...) I'm not a lawyer but my _guess_ is that this reference is directed toward persons or companies who may wish to create actual printed copies of the LEGO logo for purposes such as (but not limited to) advertising LEGO products. Most companies (...) (22 years ago, 24-May-03, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Confused ....?? (Policy on LEGO Logo use)
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| (...) The policy is stated at (URL) says: The LEGO Logo may not be used on an Unofficial Web Site. The bright red LEGO logo has become one of the most recognized trademarks in the world. We have worked hard to make this logo a symbol of high quality (...) (22 years ago, 23-May-03, to lugnet.dear-lego)
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