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<snip>
> > [2] For example, they could ask Wal-Mart to do something about the seeming
> > incapacity of their layout people to put two Lego products on the shelves
> > without inserting a MegaBloks, Intelliblox, or K'nex set between them. . .
>
>
> I'm sure they've asked, but that's about all they can do. To try to take
> responsibility for training WM's staff would be crazy. Imagine: "Hello,
> is this the manager of Walmart #451? This is the LEGO Company. We just
> got a report that your employees aren't stocking our product correctly.
> <click> Hello? Hello?" Apple tried this when it gave CompUSA an
> exclusive contract to sell their product. In exchange for the contract
> CompUSA was going to give Apple computers special treatment in the
> store, and have employees that were knowlegebable about them. Think that
> happened?
>
> Don't forget that LEGO, as friendly as its public face is, is still a
> giant supercompany. That means beauracracy, internal politics, and slow
> changes. They've come a long way in the past four years. I give them a
> lot of credit. But I don't expect miracles. That's not reality.
>
> Rick C.
It was myu understanding that LEGo has it's own sales force people that go
to the Tors R Us, Targets, etc.. and straight up and put out the LEGO
products. Sure they don't go every day to stratight up at the end of the
night but it is LEGO and not the indvidual stores that layout where and how
the product is displayed at the stores. At least that is how I have seen
both in Indiana and New York. A LEGO employee or two go to TRU and redo the
layout every 2 weeks.
AHui
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Message has 1 Reply:
 | | Re: Lego assortiment in small stores
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| <snip> (...) This is not a very accurate description of what happens. Yes TLC has merchandising people visit the larger retailers like Toys R Us, but they do not set the layout or positioning of any of the sections in the store. Merchandising plans (...) (23 years ago, 19-Mar-02, to lugnet.lego.direct, lugnet.dear-lego)
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Message is in Reply To:
| | Re: Lego assortiment in small stores
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| (...) Except that you just said that they had product from multiple lines, which is what Brad said that the company requires. Additionally, the KMart distribution center probably orders (a large portion of) the entire product line, then cherry (...) (23 years ago, 17-Mar-02, to lugnet.lego.direct, lugnet.dear-lego)
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