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 | | Viability of Bulk sales (was Re: Are you paying attention, LEGO?)
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| (...) <snip> (...) <snip yet more> I thought I'd throw some anecdotal data in: I called to place a large Lego order on Monday. About 18 different set #s. Almost all of the new Bulk packs, the train packs, and the castle expander pack were (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Hey, I think I just found my marketing director! Steve, were you thinking of a company like Dacta? How about naming it "LOCOBRIC"? At least it describes how I feel about LEGO;-) -John (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego, lugnet.trains)
| | | | | Re: Are you paying attention, LEGO?
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| [snipped all ng but lugnet.dear-lego and lugnet.trains] (...) Here's an interesting thought (well, it was interesting to me, when I thought of it): TLC could/should spin off Trains to a subsidiary development/marketing company, to accomplish the (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego, lugnet.trains)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Can we all start referring to "Dark Gray" as "Dishwater"? eric (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) You forgot the vast customer-support resources needed, to deal with breakdowns in the server-to-customer interface. Personally, I'm guessing TLC will be better off offering bulk paks like we see now, but adding *steep* discounts for (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Perhaps you were thinking of cerise? Maggie C. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) -- (...) than (...) Ah, one advantage of living in an apartment complex is that the carrier shows up in his truck, which generally seems to hold plenty of packages. What is also usually a benefit is that if I'm not there to sign for a package, (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Exactly! (...) As I stated these are 2 "goals". I didn't mean to imply they had reached either of these, and these might not even be in their current buisness model. Daniel (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| Todd Lehman wrote: If TLC were my toy company.... First, I would do the obvious and offer as many kinds of bricks in bulk online as I could. That's a no-brainer. After all, you can't build imagination without the hardware;-) Second, I would (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)
| | | | | Re: Are you paying attention, LEGO?
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| Hi, I think that TLC faces problems in several fronts with respect to their sales and marketing in the future. 1)AFOLs vs Target Audience-By targetting the 12 and under group and designing sets based on what these groups may want Lego in turn is (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Enough with the microphones
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| (...) Ok, I realize this is all in fun and all, but: if we as a community made up largely of male geeks wish to avoid being lumped in with the comic book store nerd from the Simpsons, it might be a good thing for us to not automatically call every (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Doesn't seem to be their current method: it's more like "grasping for market share by making simple, disposable sets with the promise of instant play value thereby completely missing the core competency of the product". (...) Well, that at (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Maybe "Earth Tones"? "Drab" doesn't exactly have a great marketing ring... (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) If they were able to make a product up to the quality standards of Lego, I'd love to see them succeed. Unfortunately, their bricks simply don't stick together right. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| I think MegaBloks have wonderful designs, limited by their brick quality. I hope they buy out TLG and use the high-quality molds for better purposes! I am completely convinced that the only reason the Star Wars sets are any good is that there is a (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Alvin Toffler fantasized about the total customization of mass production in the 70s ("Future Shock" and so on.) Fifteen years later, Dell was held up as proof of the concept. Ten years after that, Dell hasn't changed, and nobody is ordering (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) order, (...) parts-subscription (...) My comments about culture were relating to what kind of play kids do, not about how we shop. (...) My thought is that bulk sales will be such a small percentage of the buisiness. Unless they charge (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Enough with the microphones
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| (...) I agree with your pleas to LEGO. I think that Lego can either increase minifigs by putting Microphones on Minifigs that need microphones in that set. For instance: Jet from Rockraiders needed a microphone in the Rock Raiders Minifigs set for (...) (24 years ago, 1-Nov-00, to lugnet.dear-lego)
| | | | | Re: Are you paying attention, LEGO?
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| (...) I still prefer Trans-Antifreeze. Oh well ;-) -Tim (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | | | Re: Are you paying attention, LEGO?
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| (...) Wow, for some reason I always thought Chartreuse was a red or pink color. Oh well...now I know! (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
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