Subject:
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Re: New "Last Airbender" sets
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Newsgroups:
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lugnet.market.theory
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Date:
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Fri, 3 Feb 2006 04:59:28 GMT
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Viewed:
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3754 times
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In lugnet.market.theory, David Gregory wrote:
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I had never heard of Avatar the Last Airbender. I’ve never seen a
commercial, book, show, comic, movie preview or toy for this thing. Does
anyone have any idea why LEGO thinks this will be a successful venture? It
appears to be a really random choice.
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It’s not random at all. TLC didn’t have to go out of their way to pick up this
property because it falls under the Nickelodeon license. And currently it is,
IIRC, the number one primetime show for children 2-11. So while AFoLs may not
have heard of Avatar before this, you can bet a large portion of TLCs target
audience know about and watch the show.
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And what on earth is an “airbender”
anyway? Bending air doesn’t make any sense.
David “Fuzzy” Gregory
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I’ve only seen part of one show, but my understanding is this - the world of
Avatar is divided into four nations, each aligned with one of the four elements
(earth, air, fire and water). Some individuals can ‘bend’ (control/manipulate)
the element of the nation that they are from.
HTH,
Ken
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Message is in Reply To:
 | | New "Last Airbender" sets
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| I haven't read any of the Harry Potter books, but through popular culture I know all about the storylines. I can see why making the (URL) Harry Potter sets> was a good idea for LEGO. Everyone knows about Star Wars. Millions of fans worldwide but (...) (18 years ago, 3-Feb-06, to lugnet.market.theory, lugnet.year.2006, FTX)
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