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I haven’t read any of the Harry Potter books, but through popular culture I know
all about the storylines. I can see why making the
Harry Potter sets was
a good idea for LEGO.
Everyone knows about Star Wars. Millions of fans
worldwide but non-LEGO Star Wars toys, so it was a great move for LEGO to
produce the Star Wars
sets.
I don’t read DC Comics, but I know all about
Spiderman and Batman.
They’ve both been around so long, that they’re common super heroes.
I don’t
watch Nickelodian, but I see
Dora the Explorer
and Spongebob everywhere, and I know about the nontitle characters in their
shows.
Until I heard about the new LEGO sets due out this summer, I had never
heard of Avatar the Last Airbender. I’ve never seen a commercial, book, show,
comic, movie preview or toy for this thing. Does anyone have any idea why LEGO
thinks this will be a successful venture? It appears to be a really random
choice.
And what on earth is an “airbender” anyway? Bending air doesn’t make
any sense.
David “Fuzzy” Gregory
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In lugnet.market.theory, David Gregory wrote:
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And what on earth is an “airbender”
anyway? Bending air doesn’t make any sense.
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Maybe they’re bending that poisonous space air.
ROSCO
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In lugnet.market.theory, David Gregory wrote:
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I had never heard of Avatar the Last Airbender. I’ve never seen a
commercial, book, show, comic, movie preview or toy for this thing. Does
anyone have any idea why LEGO thinks this will be a successful venture? It
appears to be a really random choice.
|
It’s not random at all. TLC didn’t have to go out of their way to pick up this
property because it falls under the Nickelodeon license. And currently it is,
IIRC, the number one primetime show for children 2-11. So while AFoLs may not
have heard of Avatar before this, you can bet a large portion of TLCs target
audience know about and watch the show.
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And what on earth is an “airbender”
anyway? Bending air doesn’t make any sense.
David “Fuzzy” Gregory
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I’ve only seen part of one show, but my understanding is this - the world of
Avatar is divided into four nations, each aligned with one of the four elements
(earth, air, fire and water). Some individuals can ‘bend’ (control/manipulate)
the element of the nation that they are from.
HTH,
Ken
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In lugnet.market.theory, David Gregory wrote:
| |
I haven’t read any of the Harry Potter books, but through popular culture I
know all about the storylines. I can see why making the
Harry Potter sets
was a good idea for LEGO.
Everyone knows about Star Wars. Millions of
fans worldwide but non-LEGO Star Wars toys, so it was a great move for LEGO
to produce the Star
Wars sets.
I don’t read DC Comics, but I know all about
Spiderman and
Batman. They’ve both been around so long, that they’re common super heroes.
I don’t watch Nickelodian, but I see
Dora the
Explorer and Spongebob everywhere, and I know about the nontitle characters
in their shows.
Until I heard about the new LEGO sets due out this summer,
I had never heard of Avatar the Last Airbender. I’ve never seen a
commercial, book, show, comic, movie preview or toy for this thing. Does
anyone have any idea why LEGO thinks this will be a successful venture? It
appears to be a really random choice.
|
As I’ve heard from my colleagues, this is a fairly new phenomenon, but is just
that. Apparently this show is one of the highest rated cartoons around. I too
hadn’t heard of it, but of course, I don’t follow such things...Saturday morning
cartoons come a bit too early now :)
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And what on earth is an “airbender”
anyway? Bending air doesn’t make any sense.
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Of course the same could be said for Power Rangers, Pokemon, a talking duck, a
dog that walks upright, or a galaxy far far away....
:)
Jake
---
Jake McKee
Community Liaison
LEGO Community Team
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In lugnet.market.theory, Jake McKee wrote:
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In lugnet.market.theory, David Gregory wrote:
| |
I haven’t read any of the Harry Potter books, but through popular culture I
know all about the storylines. I can see why making the
Harry Potter sets
was a good idea for LEGO.
Everyone knows about Star Wars. Millions of
fans worldwide but non-LEGO Star Wars toys, so it was a great move for LEGO
to produce the Star
Wars sets.
I don’t read DC Comics, but I know all about
Spiderman and
Batman. They’ve both been around so long, that they’re common super heroes.
I don’t watch Nickelodian, but I see
Dora the
Explorer and Spongebob everywhere, and I know about the nontitle characters
in their shows.
Until I heard about the new LEGO sets due out this
summer, I had never heard of Avatar the Last Airbender. I’ve never seen a
commercial, book, show, comic, movie preview or toy for this thing. Does
anyone have any idea why LEGO thinks this will be a successful venture? It
appears to be a really random choice.
|
As I’ve heard from my colleagues, this is a fairly new phenomenon, but is
just that. Apparently this show is one of the highest rated cartoons around.
I too hadn’t heard of it, but of course, I don’t follow such
things...Saturday morning cartoons come a bit too early now :)
|
The show is amazing. Anyone who hasn’t seen it, oughta. I recommend netflixing
the DVDs as they are available. Unlike Galidor, Avatar is the real deal and
totally worth it to watch and enjoy. It is about as good as the old-school
Animated Batman episodes from the mid-1990s (which were arguable the best
serious-cartoons ever made). The kung-fu in the show is really cool - each
“bending” has its own kung-fu style, and they are well animated. As an extra
bonus, George Takai lends his voice to some of the characters, and it also
features the guy who voices Aku from Samurai Jack.
I’d seriously recommend using TLG’s latest license as an excuse to get to know
more about this show.
-Lenny
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Yeah, it puzzles me as well. However, both this and Exo-Force are very anime
influenced, and so maybe that is the larger trend LEGO is trying to tap into.
Maybe also these are part of a move to increase market share in Japan?
Anyway, from the looks of one of the leaked sets and some of the characters,
this could be a useful line for castle fans, so I’ll probably get some of it.
Bruce
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In lugnet.market.theory, David Gregory wrote:
| |
I had never heard of Avatar the Last Airbender. I’ve never seen a
commercial, book, show, comic, movie preview or toy for this thing. Does
anyone have any idea why LEGO thinks this will be a successful venture?
|
I myself have never sat through an episode of the show, but my 8 y/o son loves
the show, and so do all of his friends. I’m guessing that he is more of the
market that the product is aimed at.
jt
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In lugnet.market.theory, David Gregory wrote:
| |
I haven’t read any of the Harry Potter books, but through popular culture I
know all about the storylines. I can see why making the
Harry Potter sets
was a good idea for LEGO.
Everyone knows about Star Wars. Millions of
fans worldwide but non-LEGO Star Wars toys, so it was a great move for LEGO
to produce the Star
Wars sets.
I don’t read DC Comics, but I know all about
Spiderman and
Batman. They’ve both been around so long, that they’re common super heroes.
I don’t watch Nickelodian, but I see
Dora the
Explorer and Spongebob everywhere, and I know about the nontitle characters
in their shows.
Until I heard about the new LEGO sets due out this summer,
I had never heard of Avatar the Last Airbender. I’ve never seen a
commercial, book, show, comic, movie preview or toy for this thing. Does
anyone have any idea why LEGO thinks this will be a successful venture? It
appears to be a really random choice.
And what on earth is an “airbender”
anyway? Bending air doesn’t make any sense.
David “Fuzzy” Gregory
|
I came across this cartoon by channel stumbling Sat. morning with my 7 yr old a
couple of months ago and don’t miss an episode now. I’m very suprised they chose
this program to base a line on and going to be watching how well it does. I
probably won’t be getting any of the sets as it smells like it will be a
timetwisters or alphateam sort of mix a bunch of old elements in a new old
fashioned way, and I’ll pick up any stray new elements on bricklink. It just
dosn’t seem like much of a new element generator like starwars or harry potter
is, which is what I get more excited over rather than the actual liscense
property.
It’s a good cartoon, with a clean well drawn style and a funny take on the
hero’s journey that is engaging enough to keep my attention and cool enough to
hook my kids, I think it’s one of the best cartoons on and probably the best on
Sat. morning!
When I first found out about this line was at our local lug meet and a friend
mentioning that 3 new liscences, Batman, Spongebob and ‘some other one, can’t
remember’ which was the general concensus at the table. So it’s probably not
well known among the older set but then it’s not really for us right ;-)
cheers, Joseph
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