Subject:
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Re: Color Change - Final Update
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Wed, 5 May 2004 20:35:17 GMT
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Viewed:
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10213 times
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In lugnet.general, Dave Schuler wrote:
[sniparoo]
> So to answer the current question, if TLG solicits and ignores AFOL input, then
> TLG can still claim that it took input from adult fans of the brand. Sure, that
> might annoy the AFOL's who feel ignored, but if the "working with the customer"
> angle boosts sales overall, then TLG's margin is served.
I understand the point, but I don't exactly follow it. The only way that sales
are boosted by paying attention to AFOL feedback is with the AFOL market. There
really isn't a way we can take your (AFOL) feedback and meld it into something
for the kids market. Kids/parents won't really care much about whether or not we
listened to AFOLs or not.
But if we take in your feedback, and react, then in theory your (AFOL) sales
goes up. Why would we not want to listen? Why would we bother asking for your
feedback if we weren't going to use it? I just fail to understand how we could
use AFOL for anything other than addressing AFOL desires.
Jake
---
Jake McKee
Community Liaison
LEGO Community Development
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Message has 4 Replies:
 | | Re: Color Change - Final Update
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| (...) I guess I'm thinking about it like this (and please correct me if I'm wrong): AFOL's are among the most die-hard fans of the brand (low flight-risk) AFOL's account for a low percentage of overall sales (low dollar-risk) Kids (& non-AFOL (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
| | | Re: Color Change - Final Update
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| (...) I know you mean well, (read: don't take this personal) but I completely disagree with this. I know for a fact the the only thing that has changed in my 'wants' since I was 8, is the quantity. AFOLs are AFOLs because we were addicted as kids. (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
| | | Re: Color Change - Final Update
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| (...) Jake, I feel people may be cynical due to the experience of being "short-changed" by other large companies. Take eBay, for example. they always like to give the impression they are listening and "taking the community's ideas on board", when (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
| | | Re: Color Change - Final Update
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| (...) AFOLs contribute a lot of free advertising about LEGO product by doing shows, running websites, and helping parents/kids out in the toy aisles. The tone of that advertising is very much dependant on how well our concerns are being addressed. (...) (20 years ago, 6-May-04, to lugnet.general, lugnet.lego)
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Message is in Reply To:
| | Re: Color Change - Final Update
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| (...) I should take a moment to thank you for your courtesy in addressing my concerns, since I flatter myself to think that you might know my MO here on LUGNET, so I'm hardly the biggest income source for TLG. Thank you. I don't mean to lay a big (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
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