Subject:
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Re: Color Change - Final Update
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Wed, 5 May 2004 22:40:51 GMT
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Viewed:
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10326 times
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In lugnet.general, Jake McKee wrote:
> In lugnet.general, Dave Schuler wrote:
>
> [sniparoo]
>
> > So to answer the current question, if TLG solicits and ignores AFOL input, then
> > TLG can still claim that it took input from adult fans of the brand. Sure, that
> > might annoy the AFOL's who feel ignored, but if the "working with the customer"
> > angle boosts sales overall, then TLG's margin is served.
>
> I understand the point, but I don't exactly follow it. The only way that sales
> are boosted by paying attention to AFOL feedback is with the AFOL market. There
> really isn't a way we can take your (AFOL) feedback and meld it into something
> for the kids market. Kids/parents won't really care much about whether or not we
> listened to AFOLs or not.
>
> But if we take in your feedback, and react, then in theory your (AFOL) sales
> goes up. Why would we not want to listen? Why would we bother asking for your
> feedback if we weren't going to use it? I just fail to understand how we could
> use AFOL for anything other than addressing AFOL desires.
>
> Jake
>
> ---
> Jake McKee
> Community Liaison
> LEGO Community Development
Jake, I feel people may be cynical due to the experience of being
"short-changed" by other large companies. Take eBay, for example. they always
like to give the impression they are listening and "taking the community's ideas
on board", when really they jump first and ask questions later. It's all too
obvious most of the time that changes are decided and implemented a long time
before the community ever gets their say or even gets to hear about it....by
that time, any community feedback or workshop session is just a token to quiet
the masses.
If Lego could prove to AFOLs that they indeed ARE listening and WILL listen and
DO listen to AFOL views, ideas and opinions, I'm sure that some people here will
love (well, "RESPECT") you for it ;0)
Tracey
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Message has 1 Reply:
 | | Re: Color Change - Final Update
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| (...) Yeah, I can understand this. You make a good point. (...) See, this is where I scratch my head. I'm not sure what more I can do to convince people, or prove to people that we do listen. We've developed tons of products that are extremely AFOL (...) (20 years ago, 6-May-04, to lugnet.general, lugnet.lego)
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Message is in Reply To:
| | Re: Color Change - Final Update
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| In lugnet.general, Dave Schuler wrote: [sniparoo] (...) I understand the point, but I don't exactly follow it. The only way that sales are boosted by paying attention to AFOL feedback is with the AFOL market. There really isn't a way we can take (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
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