Subject:
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Re: Color Change - Final Update
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Wed, 5 May 2004 20:57:12 GMT
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Viewed:
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10123 times
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In lugnet.general, Jake McKee wrote:
> In lugnet.general, Dave Schuler wrote:
>
> [sniparoo]
>
> > So to answer the current question, if TLG solicits and ignores AFOL input, then
> > TLG can still claim that it took input from adult fans of the brand. Sure, that
> > might annoy the AFOL's who feel ignored, but if the "working with the customer"
> > angle boosts sales overall, then TLG's margin is served.
>
> I understand the point, but I don't exactly follow it. The only way that sales
> are boosted by paying attention to AFOL feedback is with the AFOL market. There
> really isn't a way we can take your (AFOL) feedback and meld it into something
> for the kids market. Kids/parents won't really care much about whether or not we
> listened to AFOLs or not.
>
> But if we take in your feedback, and react, then in theory your (AFOL) sales
> goes up. Why would we not want to listen? Why would we bother asking for your
> feedback if we weren't going to use it? I just fail to understand how we could
> use AFOL for anything other than addressing AFOL desires.
I know you mean well, (read: don't take this personal) but I completely disagree
with this. I know for a fact the the only thing that has changed in my 'wants'
since I was 8, is the quantity. AFOLs are AFOLs because we were addicted as
kids. While I have no problem with Bionicle as a money-maker, I realize that it
is a fad whose time will pass, and I don't think TLC understands this. Kids who
like construction toys are supposed to be TLCs core market. While TLC may have
gotten lucky in the fad lottery with Bionicle, what are the plans when that cash
cow dries up? As someone who worked in a toy store, I can tell you without
doubt that most of the kids who like Bionicle are not fans of construction toys
or LEGO in general. Meanwhile the kids who like construction toys and LEGO in
general know they are getting the short end of the stick as most of them have
older siblings/parents who were or are FOL. Maybe this is different in other
geographic areas but it is the case in my small corner of the Earth.
-Mike Petrucelli
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Message is in Reply To:
 | | Re: Color Change - Final Update
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| In lugnet.general, Dave Schuler wrote: [sniparoo] (...) I understand the point, but I don't exactly follow it. The only way that sales are boosted by paying attention to AFOL feedback is with the AFOL market. There really isn't a way we can take (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
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