Subject:
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Re: My opinion on Train Marketing
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Newsgroups:
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lugnet.trains
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Date:
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Sun, 22 Dec 2002 07:51:41 GMT
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Viewed:
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881 times
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In lugnet.trains, Ahui Herrera writes:
> In lugnet.trains, Scott Costello writes:
> > Last night as I was strolling through the clearance section of my favorite
> > Target store, and marveling at my luck at so many train cars being offered
> > at a discounted price, a thought hit me. Why would a kid who did not have a
> > Lego train setup at home already want one of these? Then I began to consider
> > the fundamental problems with TLC’s marketing policy as far as trains are
> > concerned. Bear in mind this is all my opinion, but as an ex-toy store
> > employee it is not totally without merit.
> >
> > The biggest problems with Lego trains is price and lack of competition.
>
> Perhaps Trains (in general) are not of this generation. I remember that I
> loved to see trains running while I was a little kid. I also loved to go to
> the aracde and spent a whole dollar on acrade machines. But then the "dark
> ages" came... No not me putting away the LEGO (that came later on)...
>
> No a little company called Nitendo came. When atari was around kids still
> went to the arcade beacuse the graphics were still better. Nintendo changed
> that and since then look at the aracade places? Oh wait you can't find them
> anymore, but a few places.
>
> Now kids are into the quick stimulation of the brain and video games gives
> them that. Just look at the boy toy aisle at the stores. In our days GI
> Joe was supreme and they were simple plastic figs. Now almost every toy has
> to make some sort of sound or light up in some way. Kids can't use their
> imagaination any more. If they get a toy that requires them to "think" it
> just gets put away.
Thinking is detremental to today's youth
>
> This I think is the fundamental difference between them and us. It was okay
> for us to making gun firing noises for GI Joe or explosions. It was okay
> for us to construct LEGO space ships that nobody had ever seen before.
> These kids have a huge variey of space ships that they have seen (Star trek,
> Star Wars, Babaolne, etc.) none of it is interesting.
>
> Just look at coyboys and indians. Who still plays that? Times have changed
> and unless TRAINS finds a way back it will forever be where it is at now: An
> old-man's toy.
>
>
Whoa now...hold on here a minute. Like many youngsters, I embraced the video
game FAD when I was young and pretty much abandoned LEGO® (never knew they
made trains at the time, or that NES would have been quickly struck off my
Christmas list)
Video game systems come and go, yet The Brick remains, despite the wasteful
diversions known as Galidor, Bionicle, and Jack Stone (also fads in my view)
And what's wrong with trains being an 'old man's toy'? At least the old men
have the wisdom and imagination that most people today lack...and playing
with toy/model trains is The Original Hobby™ to begin with.
If parents can't afford to buy their children toy trains, then tough luck on
them, it may just teach a kid to work hard and make a better future for
himself so he can afford his hobby...now that's motivation if I must say so
myself!
-Harvey
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Message has 1 Reply:
 | | Re: My opinion on Train Marketing
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| <snip> (...) Yes Video game systems come and go but NOT the force behind them. Video games systems provide instance stimulation. Generation X (me), Y and the new millenium babioes (gen z) are all about INSTANCE GRATIFICATION. LEGO (the brick) cannot (...) (22 years ago, 23-Dec-02, to lugnet.trains)
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Message is in Reply To:
| | Re: My opinion on Train Marketing
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| (...) Perhaps Trains (in general) are not of this generation. I remember that I loved to see trains running while I was a little kid. I also loved to go to the aracde and spent a whole dollar on acrade machines. But then the "dark ages" came... No (...) (22 years ago, 21-Dec-02, to lugnet.trains)
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