Subject:
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Re: Where you all at?
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Newsgroups:
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lugnet.technic
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Date:
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Thu, 18 Feb 2010 02:28:00 GMT
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Viewed:
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23767 times
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In lugnet.technic, Fernando A. Conchinhas Correia wrote:
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As far as I know, “LEGO Technic” is not a registered trademark by LEGO, and
thus it has been decided to write it as “Technic” which means without capital
letters.
If you remember old logo, used also lowercase letters.
Don’t know however, why TLG has decided to not register it as a trademark.
Even myself always wrote TECHNIC at TechnicBRICKs, till I realize it was not
a registered trademark by LEGO. So I think it is a common mistake, and thats
why it is also common to find it written in uppercase form.
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The LEGO Group used to claim TECHNIC as a trademark, as recently as 2006 (that I
could find online). We’ve always used it in all caps (as well as BIONICLE, BTW)
on LUGNET (such as in the set database) because it was the proper way to write
it (them).
I’m guessing that trademark registration failed for “technic” (too generic?), so
TLG gave up the fight entirely.
As I said, whomever did the contest graphic logo internally must have been
running on momentum when the TECHNIC portion of the URL was typed out for the
logo.
I was hoping to verify this via someone who had more solid details on the issue.
-- joshuaD
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Message is in Reply To:
 | | Re: Where you all at?
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| As far as I know, "LEGO Technic" is not a registered trademark by LEGO, and thus it has been decided to write it as "Technic" which means without capital letters. If you remember old logo, used also lowercase letters. Don't know however, why TLG has (...) (15 years ago, 17-Feb-10, to lugnet.technic, FTX)
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