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Subject: 
Re: Where you all at?
Newsgroups: 
lugnet.technic
Date: 
Wed, 17 Feb 2010 09:56:32 GMT
Viewed: 
22045 times
  
As far as I know, “LEGO Technic” is not a registered trademark by LEGO, and thus it has been decided to write it as “Technic” which means without capital letters.

If you remember old logo, used also lowercase letters.

Don’t know however, why TLG has decided to not register it as a trademark.

Even myself always wrote TECHNIC at TechnicBRICKs, till I realize it was not a registered trademark by LEGO. So I think it is a common mistake, and thats why it is also common to find it written in uppercase form.



Message has 1 Reply:
  Re: Where you all at?
 
(...) The LEGO Group used to claim TECHNIC as a trademark, as recently as 2006 (that I could find online). We've always used it in all caps (as well as BIONICLE, BTW) on LUGNET (such as in the set database) because it was the proper way to write it (...) (15 years ago, 18-Feb-10, to lugnet.technic, FTX)

Message is in Reply To:
  Re: Where you all at?
 
(...) SPEAKING of TECHNIC... I noticed yesterday (thanks to your blog post on LEGO.com, actually, Eric), the The LEGO Group has stopped claiming TECHNIC as a trademark. Further, they're not insistent on fully capitalizing it any longer (I first saw (...) (15 years ago, 12-Feb-10, to lugnet.technic, FTX)

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