Subject:
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Retailer Costs for SW vs non-SW Lego (was: Re: Extra Endor Lukes)
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Newsgroups:
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lugnet.starwars
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Followup-To:
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lugnet.market.shopping
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Date:
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Fri, 10 Dec 1999 20:12:10 GMT
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Viewed:
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427 times
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Kevin Knoot wrote:
>
> In lugnet.starwars, Ben Olmstead writes:
> > As a (slightly off-topic) side note, I looked up K-Mart's cost for
> > all the SW sets today. My only public comments will be:
> >
> > --I was surprised by our actual cost.
> > --We make the same % profit on all of the (1999 SW) sets, to within
> > .5%.
> > --Having the double sale is really cool. _Really_ cool.
> >
> > Requests for further info will go to /dev/null.
> >
> > I think on Saturday I will check to see if any of the Y2K SW sets
> > are in the 'puter yet. Just for kicks.
>
> Ben,
>
> I'm curious about one thing, and I think you're in a position where
> you could check this out. It seems the price point on all of the SW
> Legos sets are similar to the non-SW sets, which is perfectly
> understandable, except that TLG has to pay Lucasfilm a licensing fee.
> I was wondering if TLG itself was taking a smaller profit from each SW
> set as compared to their non-licensed set. Maybe if you could compare
> Big K's profit from SW sets to non-SW sets we'd then know.
That I could do. I will add a couple of non-SW sets to my list of sets
to check tomorrow. But I believe (if I remember correctly) that the SW
and non-SW sets are priced comparably for retailers, which, yes, means
that TLC is taking a smaller slice of the profits on the SW sets, which
they're probably making up for by the fact that they're probably selling
as many SW sets as sets from all the other lines *combined*. (It helps
that, even discounting the 'It's STAR WARS' factor, the SW lines are the
best this year. Well, except for the Podracers and (arguably--I kinda
like it) the Gungun Sub. And I do like the Pontoon Plane and Bi-Wing
Baron from the Adventurers line.)
--
Ben Olmstead/BEM
<bem@mad.scientist.com>
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Message is in Reply To:
 | | Re: Extra Endor Lukes
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| (...) Ben, I'm curious about one thing, and I think you're in a position where you could check this out. It seems the price point on all of the SW Legos sets are similar to the non-SW sets, which is perfectly understandable, except that TLG has to (...) (25 years ago, 10-Dec-99, to lugnet.starwars)
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