Subject:
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Re: Space legends, my thoughts...
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Newsgroups:
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lugnet.space, lugnet.dear-lego
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Date:
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Sat, 21 Dec 2002 01:02:33 GMT
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Viewed:
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2016 times
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"Alex Cruz" <alexAT@uxbDOT.net> writes:
> In lugnet.space, Jonathan Wilson writes:
> > 2.sets that would sell well among those who grew up with Legoland space
> > (where everyone is always smiling, even the bad guys in the cages) and then
> > moved on to Lego System Space (I still think the 6973 is close to the
> > greatest space set of all time).
>
>
> Hmm....I would much prefer Set 6970 as a "Legends". But, the question does beg
> to be asked: Did Lego sign away their space ships in place of the Star Wars
> licensing? And if so, why? It's not like the Classic Lego ships even REMOTELY
> resemble anything that the Star Wars line has produced. What's the story?
LEGO has said (through the voice of Brad Justus) that there is no
contractual restriction in the Star Wars license; it's just good
marketing sense to not detract from the Star Wars market share by
introducing competing sets.
The cost of producing licensed products is probably based on a large
fixed fee plus a small per-item royalty. So to recoup that large fee
they need to sell a lot of volume. They don't want customers who
might be buying Star Wars ships are buying non-licensed ships instead.
They don't want Grandmas buying the non-SW space sets, thinking they
are getting little Johnny the SW item he wants, and then complaining
to TLC about it.
Once the SW license is over (after movie #3 probably) then we can
start realistically demanding non-SW space sets. But until then, it
would be a bad marketing move for TLC to introduce any.
--Bill.
--
William R Ward bill@wards.net http://www.wards.net/~bill/
-----------------------------------------------------------------------------
Consistency is not really a human trait.
--Maude (from the film "Harold & Maude")
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Message is in Reply To:
 | | Re: Space legends, my thoughts...
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| (...) Hmm....I would much prefer Set 6970 as a "Legends". But, the question does beg to be asked: Did Lego sign away their space ships in place of the Star Wars licensing? And if so, why? It's not like the Classic Lego ships even REMOTELY resemble (...) (22 years ago, 17-Dec-02, to lugnet.space, lugnet.dear-lego)
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