Subject:
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Lego de-lurks!
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Newsgroups:
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lugnet.robotics
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Date:
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Fri, 10 Dec 1999 14:54:11 GMT
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Original-From:
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The WordMeister <dwilcox@wordsmithdigital.com[avoidspam]>
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Viewed:
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774 times
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This is _awesome_. See LUGnet at http://www.lugnet.com/general/?n=11596 .
Message copied below.
--Doug Wilcox
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Subject:
Introducing LEGO Direct
From:
"Brad Justus" <legodirect@lego.com>
Brad Justus
Newsgroups:
lugnet.general, lugnet.announce, lugnet.dear-lego
Followup-To:
lugnet.general, lugnet.dear-lego
Date:
Thu, 9 Dec 1999 21:37:17 GMT
To LEGO enthusiasts everywhere:
We hope that we are the bearer of some holiday cheer for you all. For those
of
you who have felt that your love for LEGO was unrequited, this is a new day.
With this missive, the LEGO Company asks to open a dialogue with you, our
consumers. Whether you are an AFOL, or a parent purchasing a first DUPLO
set,
or a KABOB (Kid with a Bunch of Bricks – we just made that up), here are
some
words that should gladden your hearts: We are listening. And more than that,
we will endeavor to be very responsive to your needs and desires. We want
to
have the best possible relationships with all of you who want to have a
relationship with us. That is what LEGO Direct – our new direct-to-you
communications and commerce channel (which I am heading) is all about. LEGO
Direct embraces all the company’s direct-to-consumer efforts on a global
basis, both on- and off-line: Shop@Home, our Internet presence(s),
e-commerce,
LEGO clubs worldwide, community building activities, and more.
In creating this new enterprise for the company, we take one more step
towards
reaching our strategic intent: we want to be the strongest brand in the
world
amongst families by the year 2005. It’s a very bold goal, and one that we
believe we can reach – but only if we are capable of listening and
responding
to the people who buy our products. You. Hence the creation of LEGO Direct.
As a first step, we at LEGO Direct want to participate actively in these
newsgroups from now on – that is, if such participation is something that
you
want. Please realize that it will take some months for all our new efforts
to
be fully visible – we will be redesigning our entire Web operation (as well
as
our offline direct services), and intend to have the first release ready for
you by late next Summer. But here’s a little preview that we think you’ll
like: we are planning to make bulk ordering – albeit initially in a
restricted
format – available by then.
We are right now in the process of establishing new office space in New York
and expanding the LEGO Direct staff. It will take a little time, so please
understand that we’re not yet able to handle a deluge of incoming e-mail –
but
we’ll be happy to engage in a dialogue with you in these forums. We will do
our very best to respond to everything that we can in a timely manner. We
want
to be a company with whom you want to be involved. We want to be the company
you’d like us to be. And to do that, we need your input. What do you love?
What do you hate? How can we help you? Tell us – we want your input. We
know
you’ve got a lot to say – we’ve been reading your postings for a little
while
now. We are very encouraged by the commitment and intensity of the LEGO
community online – and that includes AFOLs. Perhaps, if traffic warrants it,
we ought to consider creating a new newsgroup (or simply reformat
lugnet.dear-
lego) to serve as the online communication-to-LEGO channel. It’s up to you.
We cannot tell you how excited we are to be working with you all. We hope
you
are equally encouraged by the renewed commitment we are making to you. We
look
forward to a very rewarding collaboration.
Happy Holidays. And Play Well.
– Brad
Brad Justus
Senior Vice President, LEGO Direct
legodirect@lego.com
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Message has 2 Replies:
 | | Re: Lego de-lurks!
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| (...) All I can say about Brad Justus' comments is WOW! This will benefit everyone. I'm just too excited! WOW! OK, one more time, WOW! A very happy AFOL, Robert Eddings (25 years ago, 10-Dec-99, to lugnet.robotics)
| | | Cybermaster
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| Any Cybermaster users out there using more than one set? I'm curious as to whether or not one PC transmitter can talk to more than one Cybermaster receiver. I played with the IR of my RCX and didn't get very good range or a wide degree of angles, so (...) (25 years ago, 10-Dec-99, to lugnet.robotics)
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