Subject:
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Re: Class Action suit against KB toys
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Newsgroups:
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lugnet.market.theory
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Date:
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Tue, 26 Aug 2003 04:05:36 GMT
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Viewed:
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4577 times
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In lugnet.market.theory, Troy Cefaratti wrote:
> Unfortunately, most people won't spend the time to do the comparison. And
> retailers will take advantage of that. Last year TRU ran test to see if
> people would notice increased prices on items. I doubt that most people
> did.
I didn't, and I'm in there 3-6 times every week.
> I immediately noticed that one of my local TRUs had all the items in the lego
> aisle marked up +10% over MSRP. After cornering one of the workers
> for a while, he spilled that they were "running tests" and that each store
> was given a product line to increase the prices on. One store would do
> "LEGO", one store would do "Barbie", etc.
Ah, see, I pretty much stick to a handful of different lines, so if they
didn't mark those up (or if they marked up Star Wars toys during a period of
time in which they stocked _NOTHING_ to the shelves), I would have no reason to
notice. LEGO seems a pretty stupid thing to try marking up. I've noticed that
the local TRU has a hard time selling any of the really expensive sets because
they kick them up $5-10 each, but Meijer is almost guaranteed to have the same
sets in stock (Target and/or Wal-Mart might as well). They are also the only
store that can't move the Bionicle mask packs (MSRP $1.99, TRU $2.99). The
problem here (if you want to call it that) is that all of us LEGO fans have
gotten used to being able to flip through the latest S@H catalog or walk into
just about any store and see the same exact price on the same exact set (or
$0.11 less at Wal-Mart), so seeing a price-tag that's above MSRP is like seeing
special tags that say "Now with free Plague!" stuck on the boxes.
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Message is in Reply To:
 | | Re: Class Action suit against KB toys
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| "Kevin Salm" <kdsalm@dreamscape.com> wrote in message news:HK6DpC.A16@lugnet.com... (...) won. (...) permitted to (...) important Kevin, I think that you are misreading the purpose of the lawsuit. The problem isn't with KB selling stuff above MSRP. (...) (23 years ago, 26-Aug-03, to lugnet.market.theory)
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