Subject:
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Re: KBToys discount strategy
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Newsgroups:
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lugnet.market.theory
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Date:
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Sat, 14 Dec 2002 00:26:54 GMT
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Viewed:
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1787 times
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Cary Clark wrote:
> So my question for the mavens in market.theory is why? If you were running a
> retail store or chain of stores, would you give out a discount on a purchase
> made with a discount?
Why? They get a steady customer volume.
I have also noticed that the Target Visa (a decent deal actually) gives
you credit for additional 10% off coupons for the purchase you made with
a 10% off coupon. I also quickly realized the Target Visa gave credit
for non-Target purchases - I got several 10% off coupons as a result of
booking last minute flights for my move using that card...
All of these things are really no different than the airlines Frequent
Flyer clubs. Of course those of us who are frequent buyers at multiple
chains really make out on the deal...
Frank
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Message is in Reply To:
 | | KBToys discount strategy
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| KBToys recently introduced a marketing gimmick that allows 20% off future purchases. Every $100 spent qualifies one for a 20% off coupon. The coupon takes off 20% any future purchase, even if the items are already on sale. The coupons never expire, (...) (22 years ago, 13-Dec-02, to lugnet.market.theory)
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