Subject:
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Re: KBToys discount strategy
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Newsgroups:
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lugnet.market.theory
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Date:
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Fri, 13 Dec 2002 19:43:44 GMT
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Viewed:
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1372 times
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In lugnet.market.theory, Cary Clark writes:
> So my question for the mavens in market.theory is why? If you were running a
> retail store or chain of stores, would you give out a discount on a purchase
> made with a discount?
Sure. The only time I buy clothes is when Robinson's-May has a sale and
then has discount coupons on top of the discounts. Of course, some places
may specifically deny the use of coupons on top of some discounted prices -
it all depends on what they are trying to achieve. Creating traffic?
Flushing out old merchandise? Helping a slow-moving item? Undercutting a
competitor? With KB usually selling above list price in the first place,
having a 20% discount on top of a 20% discount is the only way to entice me
to bother in the first place. :-)
Bruce
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Message is in Reply To:
 | | KBToys discount strategy
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| KBToys recently introduced a marketing gimmick that allows 20% off future purchases. Every $100 spent qualifies one for a 20% off coupon. The coupon takes off 20% any future purchase, even if the items are already on sale. The coupons never expire, (...) (22 years ago, 13-Dec-02, to lugnet.market.theory)
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