Subject:
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Re: KBToys discount strategy
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Newsgroups:
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lugnet.market.theory
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Date:
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Fri, 13 Dec 2002 20:05:17 GMT
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Viewed:
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1703 times
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In lugnet.market.theory, Cary Clark writes:
> KBToys recently introduced a marketing gimmick that allows 20% off future
> purchases. Every $100 spent qualifies one for a 20% off coupon. The coupon
> takes off 20% any future purchase, even if the items are already on sale.
> The coupons never expire, and are good at the outlets as well as the regular
> retail stores. There are additional qualifiers which I won't go into here.
<snip>
>
> The surprise for me is that you qualify to receive a new coupon even if you
> are using an old coupon to make a purchase. So, if you always purchase $100
> or more of merchandise, after the first purchase, you'll never run out of
> coupons.
Your mileage (or at least mine) may vary. When I took advantage of this
a couple of weeks ago (having already gotton one coupon), I was explicitly
informed that I wouldn't get a coupon for a purchase made with a coupon.
Other things to note when gaming the system:
1. These things (at least mine) work in $25 increments. You get a stamp
on the card for each $25 spent, until you get to $100, when the coupon
becomes "effective" for your next purchase. But they also offer an
extra stamp for your FIRST $25 purchase on the coupon (i.e. they mark
it as if you spent $50). So, strategy is apparently, spend $25 and
get $50 worth stamped. Go back and spend $50 to get up to $100 stamped.
Now you have your 20% discount on next purchase.
2. Also, don't spend more than $100 in a single purchase in any case,
since they only give you/stamp one card regardless of total. (It's not
like a Kohls "spend $50, get $10 coupon deal, where you get a coupon for
EACH $50 spent, regardless of total amount).
> Suddenly (at least for me), KBToys becomes a more interesting place to check
> out. If they're running a 20% off all LEGO sale, it becomes a 36% off sale.
> The Yoda sculptures priced at $90 are now priced at $72. Granted, one has to
> be very choosy, but with the gimmick KBToys has competitive offerings.
>
> So my question for the mavens in market.theory is why? If you were running a
> retail store or chain of stores, would you give out a discount on a purchase
> made with a discount?
>
> Cary
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Message has 1 Reply:
 | | Re: KBToys discount strategy
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| (...) That makes more sense to me. The two times I've used coupons, I've gotten more coupons. Probably my store is not well-informed about the policy. (...) Another case where my store probably did it wrong. I did get a coupon per $100. My store was (...) (22 years ago, 13-Dec-02, to lugnet.market.theory)
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Message is in Reply To:
| | KBToys discount strategy
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| KBToys recently introduced a marketing gimmick that allows 20% off future purchases. Every $100 spent qualifies one for a 20% off coupon. The coupon takes off 20% any future purchase, even if the items are already on sale. The coupons never expire, (...) (22 years ago, 13-Dec-02, to lugnet.market.theory)
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