Subject:
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Re: Meta-Legends?
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Newsgroups:
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lugnet.market.theory
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Date:
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Wed, 27 Nov 2002 00:24:54 GMT
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Viewed:
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4041 times
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In lugnet.market.theory, Allan Bedford writes:
> And I wasn't trying to be hyper-critical about it not being practical, just
> trying to provide some constructive feedback. :)
Hey, that's why I tossed the idea out in the first place. I appreciate the
criticism - not that anything is likely to come of it, but it's still a fun
exercise.
> >
> > Releasing Legends is probably more complicated than any of us realize.
>
> More complicated for LEGO Direct, yes. Perhaps not so much so if the guys
> in the ivory tower in Denmark would get their heads out of the sand. When
> someone tells me that these sets are difficult to produce (by the company as
> a whole) I have to ask the question, "how on earth did they get produced in
> the first place?" Wasn't the technology _less_ sophisticated when some of
> these sets were first released?
Indeed! Lego Direct is doing some very cool stuff, but they seem to be
swimming upstream with regard to the company as a whole. Re-releasing old
sets would be much simplifed if TLC threw their weight behind such an
endevour, but they seem to prefer working on things like Bionicle shoes &
Galidor. Bleh.
> Of course, we always have to remind ourselves that adults aren't
> really the target market for the company as a whole.
True, but they do take us seriously as a part of their market. In spite of
what they say, releasing a $300 ISD is proof positive that they are going
after the adult collector.
> I continue to see LEGO
> Direct as the only arm of the company that is using modern marketing, design
> and sales techniques. It's the rest of the company the worries me.
Sadly, yep.
>
> Is it possible for them to release a smaller scale Star Destroyer? I'm
> honestly not sure. Can you get the shape and some detailing into a model
> that's 1/3 the length (and thus the price)?
I wish this is what they had done - I would probably buy a smalller Star
Destroyer :-)
>
> > I agree that not all old sets should be Legends. But no matter how the
> > Legends are released, there will always be those who are disappointed. My
> > proposal could make it a <bit> easier: can't decide which Blacktron set
> > should be released? Heck, release 'em all!
>
> Isn't that like saying, "I can't decide who to marry, so I'll just marry
> them both." Or something like that. ;)
Yeah, well... Sometimes the best choice is not to choose :-)
>
> I think it's time to dig into the catalog and pull out some oldie goldies.
> The music and film business does this all the time. Reissued CD's.
> Rereleased movies. Bonus tracks. Extra features. And you know what?
> People buy them over and again. I know people who own 3 and 4 copies of
> 'The Wall' by Pink Floyd. Or a copy of Jaws on video, laserdisc and DVD.
> People will buy things they've bought before, or better yet, things they
> never had a chance to buy in the first place. Legends are an underexploited
> idea at this stage.
Interesting analogy - and very true. In a way, the old set designs are a
goldmine of intellectual property that they'd be crazy NOT to exploit.
- Paul
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Message is in Reply To:
 | | Re: Meta-Legends?
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| (...) And I wasn't trying to be hyper-critical about it not being practical, just trying to provide some constructive feedback. :) (...) Actually, I wouldn't say it's not well-thought-out. I would say it's a solid core idea that would someday need (...) (24 years ago, 26-Nov-02, to lugnet.market.theory)
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