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Subject: 
Re: Lego logo on auction pages? (Was: Soft Bricks on ebay!)
Newsgroups: 
lugnet.market.theory
Date: 
Tue, 4 Jun 2002 22:24:28 GMT
Viewed: 
1768 times
  
In lugnet.market.theory, David Eaton writes:
In lugnet.market.theory, Mark Papenfuss writes:

Actually, he offered that I might post it on his behalf (he actually can't
post to this newsgroup, since Lego reps must, by design, post only in the
Lego Company's area on LUGNET. Here's what he sent me: (from
Jackob.McKee@america.lego.com)
======================= BEGIN EMAIL ===========================
David,

Hey there! Since I can't reply directly to this thread, I thought I would
respond to you via email. Please feel free to post this answer, if you like.

To answer your question:

http://news.lugnet.com/market/auction/?n=9284

no, the LEGO logo is not allowed to be used by anyone other than The LEGO
Company, or those it specifically authorizes to do so. Sure, if you are
showing a box shot that has a logo in it, then that is fine, but using the
logo to "dress up" your page is not allowed. For more details on this,
please see the Fair Play policy at:

http://www.lego.com/eng/info/fairplay.asp

Let me know if you have any other questions.

Thanks!
Jake
======================== END EMAIL ==========================

I am sorry, but for now I am have a somewhat strange
feeling about this. If they had a problem with it I just do not understand
why they would email you and not me.

I honestly don't think it's much of a problem... My take on it has always
been merely that it's "impolite" to use an artistic rendition of their logo
(ie not just a photo of a box with the logo on it or some such) without
express permission by TLC. They could most likely persue it further if they
wished, but I doubt it's really all that big a deal to them. If you get an
email from them, though, I guess that answers the question! :)

DaveE

And I still have not gotten a email from Lego, so I guess its ok. But I have
read that page that was linked to and it talked about personal sites and
unofficial web sites - but this is neither one of those. I am selling Lego
on Ebay. (that and the following goes to answer Erik Olson as well). I
consider an unofficial web site as something like Brickshelf, Lugnet, my
site and even Jake's site - not a auction page on Ebay. IMHO they are 2
completly different types of pages.

So I will keep checking my inbox for the email, but really, I think a 7 day
auction for official Lego products is wayyyyyyyyyyyyyyyyyyyy under their
radar scope. I think people have to sit back and think when things such as
this have reached the level of over-reacting and just taking things too far.
Mark P



Message is in Reply To:
  Re: Lego logo on auction pages? (Was: Soft Bricks on ebay!)
 
(...) I'm not sure-- I assume it's because one of: 1) It wasn't his department (it would probably be legal's call) 2) He didn't actually visit your auction page, just saw my question 3) He felt it was worthwhile to establish policy, but not (...) (22 years ago, 4-Jun-02, to lugnet.market.theory)

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