Subject:
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Re: Lego logo on auction pages? (Was: Soft Bricks on ebay!)
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Newsgroups:
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lugnet.market.theory
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Date:
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Tue, 4 Jun 2002 15:02:31 GMT
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Viewed:
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1392 times
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In lugnet.market.theory, Adam Angle writes:
> In lugnet.market.auction, David Eaton writes:
> > In lugnet.market.auction, Mark Papenfuss writes:
> > > Lot 1
> > > http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=1737790198
> > >
> > > Lot 2
> > > http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=1737791424
> >
> > So-- what's the policy on using the Lego logo on Ebay auction pages? I mean,
> > I guess you can't help it if it appears in a photo that you take of the
> > product, and probably as such would be allowed... But I get the feeling that
> > if you just used a logo gif, people would object... Maybe not? If so, what
> > about a photo of the box, zoomed in on the logo? Geez, I feel like a
> > lawyer...
>
> I honestly think you need to get out more, David. You are taking this much
> to seriously.
Probably true :) My first instinct on seeing this auction (with a Lego-logo
background) was to point out to the seller that it wasn't going by Lego's
"fair play" rules, but I wasn't sure (being an auction where it might be
relevant to the product) if I was in the 'right' or not. Turns out I
probably would be.
> If the Lego group had a problem with their logo on Ebay
> auctions, you think they would have stepped up and filed a lawsuit years ago.
Not really. The quasi-official response I got via email in response to my
question from a bona fide Lego employee was that no, it is indeed wrong(1)
to use the logo, and TLC doesn't approve of the use of the image. However, I
doubt it's really worth the trouble of a lawsuit, unless the page gets
really high exposure or it really does look as though the page's owner might
belong to the Lego Group (or is supported by them). Usually, (as has been
the case in the past) Lego will just send a quick email off to the page
author and ask that their logo not be used. I think it's only been on RARE
occasions that they've taken it any further... Unless someone else knows
otherwise?
DaveE
(1) read possibly as "impolite"-- I'm not sure I'd go so far as to call it
"illegal", that'd sound rather harsh, though I'm more or less sure if Lego
DID persue legal action, there would be a court order against the seller to
NOT use the logo. Is that still deemed "illegal"?
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