Subject:
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Re: Lego logo on auction pages? (Was: Soft Bricks on ebay!)
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Newsgroups:
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lugnet.market.theory
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Date:
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Tue, 4 Jun 2002 19:50:49 GMT
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Viewed:
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1448 times
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In lugnet.market.theory, David Eaton writes:
> > > So-- what's the policy on using the Lego logo on Ebay auction pages? I mean,
> > > I guess you can't help it if it appears in a photo that you take of the
> > > product, and probably as such would be allowed... But I get the feeling that
> > > if you just used a logo gif, people would object... Maybe not? If so, what
> > > about a photo of the box, zoomed in on the logo? Geez, I feel like a
> > > lawyer...
> >
> > I honestly think you need to get out more, David. You are taking this much
> > to seriously.
>
> Probably true :) My first instinct on seeing this auction (with a Lego-logo
> background) was to point out to the seller that it wasn't going by Lego's
> "fair play" rules, but I wasn't sure (being an auction where it might be
> relevant to the product) if I was in the 'right' or not. Turns out I
> probably would be.
Actually, I think you would not be. I have read the page on the Lego
trademark usage that can be found in their press kit ...
http://www.lego.com/eng/info/press/presskit.asp
And the one of the pages is titled "Lego Trademark Usage" and it turns out
the only thing I did not follow is typing LEGO in all capital letters
(something in which you are in violation also mind you). And I have also
read the 'fair play' document ...
http://www.lego.com/eng/info/printpage.asp?page=fairplay
And that as well confirms that I am following what they are requesting. This
is not a personal web page, this is an *auction* selling Lego product. So
you say I am not going by their "fair play" rules - which one do you think I
am breakng?
Now, if I was using the Lego logo while selling Mega Blocks then that would
be a different story, that would be trying to mislead the buyer. And as this
would be wrong in Ebay's eyes - I did not see anything in either of the 2
documents from Lego that would show me this is wrong (ie there is nothing on
their pages saying you can not do this on an *auction* listing).
But I am selling Lego - why would I not use the Lego logo? I am not
misleading anybody in any way, I am not saying in any way I am endorsed by
Lego, I am not keyword spamming, I am not breaking any of the Lego company's
rules. So really, I think its time for a deep breath and understand its an
Ebay listing for a official Lego product and see it as what it is.
> > If the Lego group had a problem with their logo on Ebay
> > auctions, you think they would have stepped up and filed a lawsuit years ago.
>
> Not really. The quasi-official response I got via email in response to my
> question from a bona fide Lego employee was that no, it is indeed wrong(1)
> to use the logo, and TLC doesn't approve of the use of the image. However, I
> doubt it's really worth the trouble of a lawsuit, unless the page gets
> really high exposure or it really does look as though the page's owner might
> belong to the Lego Group (or is supported by them). Usually, (as has been
> the case in the past) Lego will just send a quick email off to the page
> author and ask that their logo not be used. I think it's only been on RARE
> occasions that they've taken it any further... Unless someone else knows
> otherwise?
Why would a Lego emplyee email you and not me? I am the one with the
listing. If they really had a problem with it why would they go to you and
not me? I would LOVE to see this email, you can get me addy from above. And
if the Lego employee is reading this, I invite you to give me the same email
you gave to him. I am sorry, but for now I am have a somewhat strange
feeling about this. If they had a problem with it I just do not understand
why they would email you and not me.
Mark P
> DaveE
>
> (1) read possibly as "impolite"-- I'm not sure I'd go so far as to call it
> "illegal", that'd sound rather harsh, though I'm more or less sure if Lego
> DID persue legal action, there would be a court order against the seller to
> NOT use the logo. Is that still deemed "illegal"?
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