Subject:
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Re: Lego kiosks in malls?
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Newsgroups:
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lugnet.market.shopping
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Date:
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Thu, 16 Dec 2004 14:55:18 GMT
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Viewed:
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1661 times
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In lugnet.market.shopping, Bryan Kinkel wrote:
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Last year LEGO put up small kiosks in malls during the Holiday shopping
season? Are they doing that again this year?
In suburban Philadelphia, we have the massive King of Prussia shopping
center. Last year LEGO had a kiosk in the “Court” portion of the mall. But I
have not been in that section recently to check if they set up shop there or
not.
Bryan
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Those were a Waldenbooks/Borders operation. I worked in one when I was at
Waldenbooks during Christmas 2002. My kiosk (in Towson, MD) did terribly - we
ended up doing about 19% of the sales we had planned on making. A big part of
the problem was that the prices were 20% above MSRP. I did get to play the Holy
Grail LEGO animation on the little TV built into the kiosk - everybody loved it!
Waldenbooks did the kiosks again last year, but with fewer locations (I think
only 1 in Baltimore, compared with 4 or 5 in 2002). I wasn’t with the company,
so I don’t know how they did. Prices were regular MSRP in 2003.
As far as I know, they aren’t doing the LEGO kiosks this year. A couple of my
friends still work at Waldenbooks, and they say they got the usual “Day by Day”
calendar kiosks, and something called “Christmas on the Mall”.
Marc Nelson Jr.
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Message has 1 Reply:
 | | Re: Lego kiosks in malls?
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| I would say that the amount of excess stock/stock that was returned by Walden books in the last few years (and I bought up through liqudiators/clearance outfits) meant they sure didn't sell what they had expected, and yes even up here in Canada (...) (20 years ago, 16-Dec-04, to lugnet.market.shopping, FTX)
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Message is in Reply To:
| | Lego kiosks in malls?
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| Last year LEGO put up small kiosks in malls during the Holiday shopping season? Are they doing that again this year? In suburban Philadelphia, we have the massive King of Prussia shopping center. Last year LEGO had a kiosk in the "Court" portion of (...) (20 years ago, 16-Dec-04, to lugnet.market.shopping)
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