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In lugnet.loc.ca, Jude Beaudin writes:
> Of course the most important issue is a name. We cannot use Brickfest North or
> anything similar because the word Brickfest belongs to Washington DC. And we
> want to be careful of using the word LEGO in the name because they are
> sensitive about the use of their name. So I was thinking and came up with an
> idea. "Play Well North" considering the word LEGO comes from the phrase play
> well and we are in the Great White North, the rest wrote itself.
It seems Lego has a line devoted to us, and it could be the answer:
"ARCTIC"
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