Subject:
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Re: S@H catalogue
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Newsgroups:
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lugnet.loc.au
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Date:
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Wed, 3 Sep 2003 05:14:02 GMT
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Viewed:
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1205 times
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In lugnet.loc.au, Larry Pieniazek wrote:
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Dredging up an old thread
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Oh well, I’d better respond. Got to keep the .loc.au post count up, after all
;-)
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In lugnet.loc.au, Richie Dulin wrote:
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In lugnet.loc.au, Larry Pieniazek writes:
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In lugnet.loc.au, Benjamin Whytcross writes:
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G’day,
Unfortunately, due to LEGO’s low opinion of Australian shoppers,
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- shoppers? Or maybe just some?
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Not all shoppers individually perhaps, but certainly all shoppers
collectively. While we now have S@H in Australia (and new cheaper shipping
too), LEGO does seem to have a low priority for, if not a low opinion of,
their Australian market.
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I think this is a semantic difference, “shoppers” vs. “market”. L A chooses
not to serve the A market the way that you would prefer, for whatever reason.
Their opinion of particular shoppers may be a small factor but is certainly
not the only factor.
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I’d go for ‘infinitesimally small factor’, rather than ‘small factor’, but then,
despite recent assertions to the contrary, I cannot read the mind of LEGO
Australia (or its employees).
Also, I think it is on the record that I am not dissatisfied with how LA
operates, and my own dealings with them have been pleasant experiences.
So while I said,
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The low opinion seems to be indicated by LEGO not making their entire retail
range available to retailers in Australia, not providing Australian
compatible power supplies for train sets from S@H (and happily sent directly
to Australia), and providing us with the inferior ‘World Club’ magazine.
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I gave this as evidence of LEGO’s (and not necessarily LEGO Australia’s - after
all, the train sets which have been distributed bu LEGO Australia do have the
correct power supplies) low opinion of the Australian market.
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Or maybe just a very very few who whinge
a lot for no valid reason?
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You mean LEGO holds a low opinion of particular individuals?
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I am certain that they (that is, individuals within LEGO in various positions
of greater or lesser authority and influence) *do* hold opinions of particular
fannish individuals, some lower, some higher. Those fannish individuals who
are already constructively engaged in working with the company and causing
good things to happen (and these do exist, at least here in the US and in
Europe... consider the Roadshow in support of the Designer sets for instance,
which has a large fan based component) are presumably held in higher regard
than those that apparently (or appear to) only post negative things about the
company on public discussion groups and appear not to do much of anything else
(even if they actually do).
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Again, my lack of alleged mind reading powers prevents a definite answer, but I
do think it’s very, very small. Far too small to have an effect.
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That’s not to say that Pollyanaism is the order of the day, mind you.
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And doesn’t
provide things to certain markets based on these individuals’ actions?
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Not exactly, no, that isn’t what I said. But the converse (that it *does*
provide things to certain markets based on the actions of individuals it holds
in higher regard) I do believe to be true.
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Can you provide an example of a small national market which LEGO has directly
advantaged due to the actions or attitudes of individuals? Or a large national
market which has been discriminated against because of the actions or attitudes
of individuals?
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The net net here is that I don’t think whinging is a particularly effective
way to get things accomplished with LEGO. That’s what I was getting at, if not
in a very clear manner. This thread started out sort of whingey (just a little
compared to many others here) in my view, but I admit to a jaundiced eye.
Any particular whinge probably has almost no negative effect, but a consistent
pattern of whinging gives the L A execs a pretty good excuse not to do much of
anything with fans or for fans, unless they are forced to do so by the
higherups (which they might be at some point in the future... here in the US a
pretty good synergy between clubs and the local LEGO company is starting to
produce positive results... presumably at some point that will be noticed and
pushed down). Till then you are likely to get the “what, you want help from
us, go away” and “we can’t stop you from showing (implying we would if we
could)” responses.
Sometimes first impressions get set even if they’re false, or at least not
prevalent, and sometimes a few bad apples spoil it (the working relationship,
not the overall marketing approach) for the rest.
Hope that helps.
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I think LEGO’s attitude to Australia is due the the small size of the market.
And I think that’s fair enough.
I think LEGO Australia’s attitude to adult Australian LEGO fans is due to the
small number. And I think that’s unfortunate, but fair enough too.
And I don’t think it is even remotely likely that the whinging of a ‘very very
few’ would have any impact on either LEGO or LEGO Australia. But again, no mind
reading powers, so I don’t know for sure :-(
Adieu
Richie Dulin
| | Port Brique
Somewhere in the South Pacifique
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| | Misérable
Building a safer South Pacifique
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Message has 1 Reply:
 | | Re: S@H catalogue
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| (...) We'll have to agree to disagree on this one. Perhaps my sample set differs from yours, however, for whatever reasons. (...) No, but that's not what I said either. Markets can consist of other things than nations. (...) I think it more than (...) (21 years ago, 3-Sep-03, to lugnet.loc.au, FTX)
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Message is in Reply To:
| | Re: S@H catalogue
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| Dredging up an old thread (...) I think this is a semantic difference, "shoppers" vs. "market". L A chooses not to serve the A market the way that you would prefer, for whatever reason. Their opinion of particular shoppers may be a small factor but (...) (21 years ago, 3-Sep-03, to lugnet.loc.au)
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