Subject:
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Re: Lego blew it AGAIN...
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sun, 1 Oct 2000 19:09:16 GMT
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Viewed:
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1435 times
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> From: "lawrence wilkes" <lawrence@thewilkesfamily.freeserve.co.uk>
>
> All your analysis shows is the small minority of publishers who lay out books
> like this still use macs, where as the average member of the public (i.e. Lego
> customers) use PCs. It should not surprise you that the boxes, manuals,
> adverts and graphic content of PC software is authored on Macs.
I didn't say it was suprising.
>
> There is nothing ironic about this at all. What is shows is that technology
> has little to do with market success. Macs dominate the publishing world, not
> because of any superior technology, but purely because that industry, as early
> adopters of macs WSYWIG approach,
At the time, that -was- superior technology.
> has effectively 'standardised' on macs and
> it is very difficult for any other platform to penetrate it now. This
> demonstrates the power of owning a market rather than just possessing better
> technology.
I'm aware of that too. I'm a graphic designer and I use a Mac at work as
well as at home.
>
> Unfortunately, the customer market is dominated by PCs. Not cause they are
> better, but just cause wintel and its partners did a better job of marketing
> them. Outside of the USA, macs are almost non-existent in the consumer market.
I'm not talking about "outside of the USA." Since the advent of the iMac as
a consumer-level computer, Apple has seen explosive sales. Apple also still
enjoys a healthy percentage of the education market, and since LEGO markets
their games in a quasi-educational way, it would seem that they would want
as many users as possible to buy their games. I suppose they're relying on
their DACTA stuff in the education sector.
It would seem to me that if LEGO wants to be a household name, they'd want
to get their product onto every possible platform.
~Mark
--
Mark's Lego Creations
http://www.nwlink.com/~sandlin/lego
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Message is in Reply To:
 | | Re: Lego blew it AGAIN...
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| (...) All your analysis shows is the small minority of publishers who lay out books like this still use macs, where as the average member of the public (i.e. Lego customers) use PCs. It should not surprise you that the boxes, manuals, adverts and (...) (25 years ago, 1-Oct-00, to lugnet.lego.direct)
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