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 LEGO Company / LEGO Direct / 4255
    LD's Auctions (Re: Going once, going twice, sold!) —Suzanne D. Rich
   In lugnet.lego.direct, Jake McKee writes: >All, > >It is with great pleasure and enthusiasm that I announce the new LEGO >Auctions! Check out the new area of the online LEGO Shop at >(URL) >[snip] >- We will be auctioning Santa Fe Super Chief (...) (23 years ago, 2-Apr-02, to lugnet.lego.direct) !! 
   
        Re: LD's Auctions (Re: Going once, going twice, sold!) —Jeff Jardine
     I'm curious about the previous nine items sold by seller 'lego-direct:' (URL) nine items are no longer in ebay's database. Jeff J (23 years ago, 2-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) Jake McKee
     (...) These were one time charity auctions that we posted shortly after the September 11 tragedy, as money raising effort for the Red Cross and Twin Tower Fund. You may remember that there were some large display mini-figs, couple of sculptures, and (...) (23 years ago, 2-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Thomas Stangl
     One was a Statue of Liberty set (I paid almost twice retail, but it was for a good cause). One was a white-jacketed display minifig (there were 6 auctioned in all, 3 different kinds). I can't believe I account for nearly 1/4 of the auctions to date (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
   
        Re: LD's Auctions (Re: Going once, going twice, sold!) —Jim Green
     When do we get to bid on Kjeld's nightstand? I need some place to put my book. : ) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
   
        Re: LD's Auctions (Re: Going once, going twice, sold!) —Mario Ferrari
     (...) I totally agree with Suz, and find this very disturbing. These are items whose "rarity" is totally artificial, coming from a planned commercial operation rather than from actual market movements, and IMHO this is a violation to the rules. Is (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Rick Clark
     (...) A violation of which rules? Doesn't a numbered, limited edition of anything automatically *create* rarity? Seems to me that most numbered, limited editions don't even offer the #1 unit to the public, preferring to give it to the president of (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Mario Ferrari
      "Rick Clark" <jrclark@nospam.aol.com> ha scritto nel messaggio news:3CAAC42B.300060...aol.com... (...) but (...) Rick, I admit my fault here: I didn't know this was their original plan, and didn't realize it was clearly stated from the beginning. (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
   
        Re: LD's Auctions (Re: Going once, going twice, sold!) —Rick Clark
     (...) Icky that a company would auction their own products? How so? (...) Why wouldn't they? (...) Is that a bad thing? (...) My catalogs don't seem to mention anything about how many were produced, nor how many will be available. (...) You've never (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Tim Courtney
      I guess I'm breaking my self-imposed rule of not 'discussing' on LUGNET here - I try only post to get information out to the public and to praise creations - but here goes. (...) I totally agree. (...) Yep. I think its obvious LEGO Direct is doing (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —Scott Arthur
       (...) Whilst I agree with your sentiment, I don't see it as being "obvious". One would have to see the balance sheet to say that (I wonder who audits the accounts?). (...) Hardly out on a limb - a limited production run set which fits in well with (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —Larry Pieniazek
       (...) Welcome back. (...) Me too. (although I sent a copy of MTW-4001 to the executives at Skyline Chili, I put #01 up for bid, just as I always do with new sets) (...) Exactly. The alternative that Rick gave of having some 7 year old get it would (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —Suzanne D. Rich
       (...) For the record, I feel that LD makes brilliant marketing moves. And with the Super Chief, they are carving out a whole new market. It's impressive to watch. (...) I too hope LD employees don't take consumer comments personally. (...) I don't (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)  
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —Erik Olson
       This reminds me of the current practice of theatres selling the best seats at the prevailing scalper price. The profit goes directly to the producer that way. -Erik happy with A0941 or whatever it was. (23 years ago, 3-Apr-02, to lugnet.lego.direct)
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —John Barnes
      I don't normally post my comments in threads like this (I like to stick to gears and wires and sensors and stuff like that), but once in a while, there's the urge to add my 2c worth. LD is in business to make money - all businesses are! The ones who (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Suzanne D. Rich
      (...) No, icky that: (...) I can imagine many potential reasons why LD wouldn't rcv the profits, but my question was meant literally. (...) No. Well, I think that's up to subjective judgement. But, assuming your question was aimed, at least in part, (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)  
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —Tamyra Teed
       I agree with you Suz, I don't like this idea. It's not like Lego doesn't make enough money selling through normal channels, why inflate the price of an item by auctioning it? If they start doing this with all sets, I have a feeling they are going to (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
      
           Re: LD's Auctions (Re: Going once, going twice, sold!) —Matt Hein
       (...) Too bad, isn't it? When I read about the Lego direct auctions, I was a bit skeptic at first about the whole concept. If you think about, look at Disney Co. They do the same thing with their products. I remember checking out Ebay once, and they (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
      
           Re: LD's Auctions (Re: Going once, going twice, sold!) —John Henry Kruer
       (...) Well, I doubt Lego does do stuff like that... But I guess if he wanted to, the President could probablly snatch the 400+ dollars in revenue ONE of these Auctions would bring... (...) Aren't we all? :-) (...) Well in general, I have to agree. I (...) (23 years ago, 4-Apr-02, to lugnet.lego.direct)
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —Leonard Hoffman
      <snip> (...) I agree with you, Suz. There is an uneasy feeling in my stomach. The reason why is because throughout the years, despite feelings to the contrary, LEGO was always first and foremost about PLAYING. This is the first step towards LEGO as (...) (23 years ago, 4-Apr-02, to lugnet.lego.direct)
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —Kerry Raymond
        (...) mint, (...) Since a true collector won't open the box, it follows that it doesn't matter what is in the box (because they will never know, as opening the box reduces its value). So to realise its value, the collector must believe without (...) (23 years ago, 9-Apr-02, to lugnet.lego.direct)
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —Richard Marchetti
      (...) Well, actually no. The first instance of lego as a collectible would simply have been people keeping sets in a collectible condition (which has been going on for quite a while). Another previous instance of TLC marketing things in this manner (...) (23 years ago, 9-Apr-02, to lugnet.lego.direct)  
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Jan-Albert van Ree
      (...) From (URL) : "Train model assembly is required." So the box gets opened anyway (which to me seems a weird requirement, which is hard to verify) As for some 7 year old obtaining it, no matter how WE look at it, LEGO is at heart still a toy, (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
     
          Re: LD's Auctions (Re: Going once, going twice, sold!) —John Guerquin
      (...) I think what they're trying to say is that "The locomotive does not come assembled as shown, but instead, one needs to build it in order to have the nice looking display model shown here." This is different from the stand/tracks, which come (...) (23 years ago, 4-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Suzanne D. Rich
      [start Suz reflecting..] I haven't thought about Mattel in a while, but, I used to wish TLC had something like the Barbie Collector's club because every so often I hear of a doll that's called a "Collector's Request" or some-such. I don't know (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)  
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Brendan Coughlin
      It's almost impossible for me to skip over this debate(?) without saying something. Rick Clark has nailed this directly on the head. In my opinion he is 100% correct. What is so wrong about Lego Direct selling these 1-10 Santa Fe Trains, especially (...) (23 years ago, 5-Apr-02, to lugnet.lego.direct)  
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Allan Bedford
     (...) I'm pretty sure it indicated a negative response as the top overall opinion. This in itself is disappointing as it makes you wonder who's getting and reading the data coming in from the polls. (...) Here's another spin on that very thought. (...) (23 years ago, 7-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Rick Clark
     Allan Bedford wrote (...) First, as has been said, it's unlikely that the eBay offering is about money. Second, I'm not sure LEGO does production runs of anything for less than 10,000. Your suggested production run of 3,000 is way too small, I'd (...) (23 years ago, 9-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Kevin Johnston
      (...) How did you determine these sales were due to the "limited" nature of the set, and not due to the excellent quality of the set? Once you have established that, suppose Lego were to release a "limited" set every month -- do you think the appeal (...) (23 years ago, 9-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Allan Bedford
     (...) I agree. I would be really happy if someone would explain what the eBay offering is really about. (...) Isn't the actual number of 10 of these sets an even lower production run. ;) In all seriousness, I may not have described my theory (...) (23 years ago, 9-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Mike Petrucelli
      [snip] (...) I would disagree here. With the good part assortment in hard to get colors, that background would no doubt sell very well. Not to display the engine but to cannibalize for parts. (I know Allan, you do not buy just for the sake of parts. (...) (23 years ago, 10-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —Brendan Coughlin
     (...) This is very true. However, the REAL concept of the Limited Edition has to be taken into consideration. The example you gave is not a "real" limited edition. Sure, there were only a few dozen of the same design made. That is true. But the real (...) (23 years ago, 10-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions (Re: Going once, going twice, sold!) —William R. Ward
     (...) That's not correct. The document just says that you have a limited edition, not what number. And the stickers are not personalized. There is a *printed* tile that is personalized, however, with a unique number from 1 to 9999 for each set. (...) (23 years ago, 10-Apr-02, to lugnet.lego.direct)
   
        Re: LD's Auctions (Re: Going once, going twice, sold!) —Kevin Loch
     (...) I don't find it icky at all. I'm rather greatful to have an opportunity to buy one of the first numbered sets. What's wrong with that? KL (23 years ago, 3-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions - Super Chief —David Gregory
     (...) I agree with you Kevin. Considering how much money LEGO lost up through 2000, I think they deserve a chance to make an economic comeback by any methods necessary. After all, they are a business, and the purpose of a business is to make money. (...) (23 years ago, 4-Apr-02, to lugnet.lego.direct)
    
         Re: LD's Auctions - Super Chief —Bryan Beckwith
     (...) While the purpose of a business may be to make money (not the only purpose, but it doesn't matter), whatever LD makes from these auctions will hardly be a blip on their financial radar. It's more of a marketing stunt, allowing LD to expose (...) (23 years ago, 4-Apr-02, to lugnet.lego.direct)
   
        Re: LD's Auctions (Re: Going once, going twice, sold!) —Mike Petrucelli
   (...) I am quite confused by the overall reaction to this. I see what LD is doing as the perfect sales model to make both collecters and builders happy. They have even eliminated the dealers/scalpers for the good of us all. The builders can get as (...) (23 years ago, 4-Apr-02, to lugnet.lego.direct)
   
        Re: LD's Auctions —Thomas Garrison
   (...) That penultimate sentence got me thinking. . . Now, the fact is that there are, and have been for some time, parts that builders could not get at "normal" prices. Lugnet readers hear about these often when people report on their trips to (...) (23 years ago, 4-Apr-02, to lugnet.lego.direct, lugnet.market.theory)
 

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