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 LEGO Company / LEGO Direct / 2469
    Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Lawrence Wilkes
    "Mr L F Braun" <braunli1@pilot.msu.edu> wrote in message news:GCz2Du.2xw@lugnet.com... (...) How can a company that is losing money be satisfying its customers? regards lawrence (24 years ago, 7-May-01, to lugnet.lego.direct)
   
        Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —James Brown
     (...) Bad management, poor processes, resistance to change, non-understanding of market forces, sheer bad luck... there's lots and lots of reasons for a company to be losing money even while keeping customers happy. Heck, I was pretty darn happy (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Lawrence Wilkes
      "James Brown" <galliard@shades-of-night.com> wrote in message news:GCz419.7AF@lugnet.com... (...) Yes. And producing duff products is another. regards lawrence (24 years ago, 7-May-01, to lugnet.lego.direct)
   
        Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Larry Pieniazek
     (...) Here's one way... give the stuff away for free. Instant money loser, very happy customers. (did I hear an internet bubble popping in the background?) Or were you asking a serious question? There are thousands of ways to satisfy customers and (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Lawrence Wilkes
      "Larry Pieniazek" <lpieniazek@mercator.com> wrote in message news:GCz5o4.B4H@lugnet.com... (...) background?) (...) customers (...) The point is though, that Lego does none of those tricks. It is a traditional, conservative company that tries to (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —James Simpson
     (...) I've become a bit concerned by the shrinking Lego shelf-space phenomenon. I was in a K-Mart recently that had no Lego at all (and yes, it did have the competitors.) Recently, I've been in several KBs that had a disturbingly small amount of (...) (24 years ago, 7-May-01, to lugnet.lego.direct)
    
         Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Mike Petrucelli
      (...) was (...) small (...) bread- (...) hasn't (...) Funny? The KB I work for not only has the Chrome Castle sets but also just got the Women's Soccer Team in. Just FYI. -Mike Petrucelli (24 years ago, 11-May-01, to lugnet.lego.direct)
   
        Re: Bad Policy #2 (Why all the secrecy, LEGO Direct?) —Tony Priestman
   On Mon, 7 May 2001, Lawrence Wilkes (<GCz3rq.6q7@lugnet.com>) wrote at 16:15:36 (...) Selling service packs too cheaply in the wrong marketplace? :-) (24 years ago, 7-May-01, to lugnet.lego.direct)
 

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