 | | Re: Two things I inferred from Brad's talk at Brickfest
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(...) Remember the comment about the Guarded Inn? Orders from "kids" vastly outnumbered orders from "adults" once the S@H catalog hit the streets. WRT juniorization, the prevailing argument is that it targets the 4-7 age range with easy to build, (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) That's why I used the phrase "we alone". If others want it -- not just us -- I think they'll do it [make the set, bulk pack, whatever]. But as for the comment that what we want sells better than the other stuff, I didn't hear that at all in (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) While on the hole I agree with you. I wonder what you have to back up your statement that "the kind of things we want sell much better that the things their marketing dept. want's to sell"? Was something said at Brickfest that gave you this (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) Except when you realize that the kind of things we want sell much better than the things their marketing dept. want's to sell. They shouldn't make sets the way we want them because we want to buy them, but because that's what most parents and (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) What came across loud and clear is that sales to us are a very small minority. We alone are not enough to make or brake the projections for a specific set. We alone are not worth justifying creation of a new set, service pack, or bulk (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) I would say definitely so. Brad articulated that the reasons for juniorization were twofold: - the changing kids of today (but not all kids) - the lack of a bridge from Duplo to System He also made it clear that their sales analysis suggested (...) (23 years ago, 17-Jul-01, to lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) I think Brad was pretty clear that we were a small (but important) segment of his market. One thing he mentioned is that in something like 7 of 8 Shop at Home calls they could hear the kid in the background directing the parent as to which (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) If Lego is moving its line in the direction of juniorization with more playability and less construction (not polar opposites, mind you), what will differentiate its products from, say, Fisher Price's Everyday Heros line? (especially when the (...) (23 years ago, 17-Jul-01, to lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) I don't really understand this whole "kids these days grow up fast and go to video games, bypassing action figures and lego sets" thing. I doubt kids are growing up any faster than before. Growing up in the 80s, I had my video games as well as (...) (23 years ago, 16-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)
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| | Re: Two things I inferred from Brad's talk at Brickfest
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(...) I don't think your above inference is necessarily true. Hmm, I would think that would mean more adults are buying them who do not post here, and more are buying them who do not buy online. (23 years ago, 16-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)
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