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"Mike Petrucelli" <lordinsanity@usa.net> wrote in message news:G9qJwF.Gqu@lugnet.com... [snip] (...) that like construction toys. [snip] Mike, you have gotten to the core of what bothers me about LEGO's marketing strategy and direction over the (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
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| | Re: What Kids really want. Not Juniorization.
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"Mike Petrucelli" <lordinsanity@usa.net> wrote in message news:G9qJwF.Gqu@lugnet.com... (...) an (...) kids (...) know (...) How sad, but true. (...) YES!! We *are* the ones making sense here, those who have observed the decline of LEGO products and (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
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| | Re: What Kids really want. Not Juniorization.
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(...) Yet this "marketing reasearch" directly contradicts that which I observed as an Assistant Manager at KB Toys. As my original post stated many parents and kids thought Mega Blocks sets were the good Lego sets. Most of the people that know the (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
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| | Re: What Kids really want. Not Juniorization.
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Mike Petrucelli wrote in message ... (...) I think that it was interesting, but this topic has been discussed numerous times. One Lego employee wrote about it (URL) you might imagine, the lack of time is one of the significant factors that hinders (...) (24 years ago, 4-Mar-01, to lugnet.lego.direct, lugnet.general)
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| | Re: What Kids really want. Not Juniorization.
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"Mike Petrucelli" <lordinsanity@usa.net> wrote in message news:G9LsFJ.Cu3@lugnet.com... (...) I'm not so sure I'd be that optimistic, really. From what I've learned about the company, its hard to effect policy which is decided in Billund. The (...) (24 years ago, 3-Mar-01, to lugnet.lego.direct, lugnet.general)
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| | Re: What Kids really want. Not Juniorization.
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(...) I think a third party survey would be very good for TLC to conduct. Of course they would have to conduct a very serious survey and accept the results for it to mean anything. Maybe that Enigmatic "we lost money and will revert to our core (...) (24 years ago, 3-Mar-01, to lugnet.lego.direct, lugnet.general)
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| | Re: What Kids really want. Not Juniorization.
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"Mike Petrucelli" <lordinsanity@usa.net> wrote in message news:G9Lq9C.8L0@lugnet.com... (...) As did a lot of us. I really really really would like to seriously look into doing a survey (as scientific as possible) of people who purchase LEGO in toy (...) (24 years ago, 3-Mar-01, to lugnet.lego.direct, lugnet.general)
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| | What Kids really want. Not Juniorization.
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I find it very hard to belive no one had anything to comment on about this. Then I relized it was only posted to lugnet.general. (URL) certainly found my results intereting. -Mike Petrucelli (24 years ago, 3-Mar-01, to lugnet.lego.direct, lugnet.general)
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| | Re: Corrected distribution of Kanohi Masks (8530)
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(...) With 'Green' I meant Transparant Green , not 'Untransparent Green' (like Lewa's mask). It's a slightly lighter shade than 'Onua's Eyes Green', but it is still a very 'dense' transparent green (not like the transparent brown Kaukau mask). But I (...) (24 years ago, 1-Mar-01, to lugnet.technic.bionicle, lugnet.lego.direct)
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| | Re: New Bulk Ordering Newsgroup?
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(...) James, could you give some examples of non-marketplace bulk ordering topics? Do you mean things like selection, quantities, colors, wish lists, etc., or things like speculation, excitement, etc.? (...) Once upon a time there was a thread about (...) (24 years ago, 1-Mar-01, to lugnet.general, lugnet.lego.direct, lugnet.admin.nntp)
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| | Re: Corrected distribution of Kanohi Masks (8530)
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(...) Are you sure you got a GREEN Kaukau and not a TRANSGREEN one????? (...) I just hope we get an answer from Lego SOON!! It can't be that difficult to find someone who is actually responsible for the bionicle line......... (24 years ago, 1-Mar-01, to lugnet.technic.bionicle, lugnet.lego.direct)
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| | Re: Deja Vu 2002
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(...) In your next lego movie, put a blacklight near that transparent light green. That looks REALLY neat! NICK !^/ (24 years ago, 1-Mar-01, to lugnet.year.2002, lugnet.space, lugnet.lego.direct)
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| | Re: Deja Vu 2002
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(...) Gimme more trans anything except trans anti freeze, that color is crap :) (24 years ago, 1-Mar-01, to lugnet.year.2002, lugnet.space, lugnet.lego.direct)
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| | Re: Train Show Flyer
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(...) !! Is this a LEGO sponsored train show? It sure as heck looks like one, but the legalese on the back says it isn't. Does anyone know more about this? James (cross-posted for visibility, follow-up back to .trains) (24 years ago, 28-Feb-01, to lugnet.trains, lugnet.general, lugnet.lego.direct)
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| | Re: TLG and "Seeding"
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I think the marketing department needs some help. Every time I hear "our market testing shows that kids and parents want juniorization" I am amazed at how large the gap between marketing and reality is. Parents and kids want the exact same things (...) (24 years ago, 28-Feb-01, to lugnet.general, lugnet.lego.direct)
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| | Re: LEGO Cool Kids - looking for innovative kids
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First off, let me just say that she DID identify her self in her 1ST post: (...) Secondly, Welcome Arianne. I want to know about something i've heard regarding TLC. (the LEGO group) It seems that i've from quite a few people now about LEGO tech, or (...) (24 years ago, 28-Feb-01, to lugnet.lego.direct)
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| | Re: Deja Vu 2002
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(...) Well, I for one won't have to wait until 2002. I just secured a nearly complete Ice Planet collection from E-Bay ;-) The white and trans-orange (gimme more trans-<any-color> anytime ;-) ) will surely find their places in my Space Shuttle (...) (24 years ago, 28-Feb-01, to lugnet.year.2002, lugnet.space, lugnet.lego.direct)
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| | Re: LEGO Cool Kids - looking for innovative kids
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(...) Hi Ari - welcome to the group. Typically other LEGO Direct employees identify themselves by signing their name like so at the end of messages, its a bit less cumbersome than your sentence there ;) Name Position, LEGO Direct (or something (...) (24 years ago, 27-Feb-01, to lugnet.lego.direct)
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| | Re: LEGO Cool Kids - looking for innovative kids
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Hi Todd: Thanks for the welcome! The URL is www.lego.com/coolkids -two new kids will be up by Thursday. Please check it out! Just to follow all rules and identify myself to anyone reading, my name is Ari Vena and I am an associate producer with LEGO (...) (24 years ago, 27-Feb-01, to lugnet.lego.direct)
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| | Check out LEGO, and it's not you guys
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I did a LEGO search on GOOGLE.com and look what I found. (URL) (24 years ago, 27-Feb-01, to lugnet.lego.direct)
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