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Subject: 
Re: Dear LEGO Company,
Newsgroups: 
lugnet.lego
Date: 
Sat, 1 Jul 2006 03:38:09 GMT
Viewed: 
7441 times
  
Todd Thuma wrote:
Clipped for length

Lego has numerous ways out of getting out of their mess, so to speak.

#1) One feature I would like to see is allowing people to "sell" their works
through Lego Designer, for, say, 5% or 10% of the selling price.

This would allow a community to quickly grow, and also allow Lego to use and
sell designs and make a profit, where otherwise they wouldn't have designs
people want. Lego can't fill niche areas, but individual builders and
designers can.

Also, following with this theme, I want the entire stock of Lego's bricks
available for sale to be able to be purchased through LDD. That means
expanding the palette ten or fifteen fold, and allowing more minifigs.

The last thing you want to do is limit creativity, that only frustrates
potential builders.

#2) More kits for adults. I don't have the statistics infront of me, but I
bet AFOLs outnumber children customers. Do large complex constructions.
Works of art. UCS Star Wars is a good start, like the large ISD and the
Death Star II.

I'd like to see a return of the hyperdetailed model series that was produced
in the 80s who's name I'm forgetting at the moment.

#3) Compete with Megablocks instead of ignoring them. They are dangerous to
Lego as a competetor, and Lego's lack of popularity in Japan and other
Asian countries is not a good thing at all.

Megablock's new Gundam line is very interesting, and I, for a small moment,
even considered buying one, even if to just see how it worked. Apparently
they're just using the joints that Exo-force copied off of MB, instead of
Bioncle-type joints, so it stopped being interesting.

But its the first time I've ever even considered buying an MB product, and
I'm a hardcore AFOL to the end.

So I think the Exo-force line should be rebooted, and setup with real highly
detailed Anime-styled mecha, instead of the rejects from Mechwarrior
painted with random Kanji it has now.

-

So yeah, either one of these three, or a combination of these three could
easily help Lego along. I'd like to see Lego return to the glory that it
was in the 80s.

Also, if anyone in Lego is interested in any further ideas I have for #3,
feel free to contact me.


--
Patrick McFarland || www.AdTerrasPerAspera.com
"Computer games don't affect kids; I mean if Pac-Man affected us as kids,
we'd all be running around in darkened rooms, munching magic pills and
listening to repetitive electronic music." -- Kristian Wilson, Nintendo,
Inc, 1989



Message has 4 Replies:
  Re: Dear LEGO Company,
 
(...) Sounds like a decent idea. (...) Ok that sounds completely ridiculous. LEGO has said time and time again that their primary audience is kids, not AFOLs. Even if the average AFOL spent $500+ per year (and I'm making this number up), we'd still (...) (18 years ago, 4-Jul-06, to lugnet.lego)
  Re: Dear LEGO Company,
 
(...) That was briefly mentioned at BrickFest last year (and I mean briefly, as in a passing reference). There was mention of keeping track of sales of LDD models, and if one was popular enough, the builder would be contacted. I don't know what has (...) (18 years ago, 4-Jul-06, to lugnet.lego)
  Re: Dear LEGO Company,
 
(...) I'd just like to say this might be a major nightmare. I have painful visions of thousands of low-quality models that you'd have to page through to find the occasional gem. If you had a direct link that you could put on a website, that would be (...) (18 years ago, 5-Jul-06, to lugnet.lego)
  Re: Dear LEGO Company,
 
(...) An interesting concept, although I'm not sure I quite follow it. Currently, you can purchase other people's designs for the normal price. Even if you couldn't directly through the website, you could sell downloads of your LDD files, and have (...) (18 years ago, 5-Jul-06, to lugnet.lego)

Message is in Reply To:
  Dear LEGO Company,
 
Dear LEGO Company, I am very sad to hear of your latest news closing the packaging and distribution in Enfield, Connecticut and scaling back nearly 75% of the work force in Billund, Denmark. I appreciate the tough times that the toy industry as a (...) (18 years ago, 27-Jun-06, to lugnet.lego)  

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