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Subject: 
Re: Shop At Home Free Shipping once again
Newsgroups: 
lugnet.market.shopping, lugnet.lego
Date: 
Tue, 2 Nov 2004 18:53:44 GMT
Viewed: 
1081 times
  
In lugnet.market.shopping, Maggie Cambron wrote:

   I have no background in marketing, so all I can really say is that it appealed to me and I intuitively know it was intentionally created to do so. As for the difference in contents, I would estimate the average set featured in this catalog was probably double the price of the average set price in the general Holiday catalog. It had a two page spread featuring the ISD (with the RBR tucked up in a corner)-- and keep in mind the catalog was wider than the normal ones. And the other themes all seemed to have their high end sets showcased.

Anyway, I think it came out this time of year (Novemberish). And I would guess it was widely distributed (maybe to people perceived to spoil their kids with large S@H purchases during the year).

I got one. I agree with Maggie’s characterization of the types of sets featured in it. Further, I feel the same way about the targeting, (with no hard evidence, but with a strong feeling) that she does, it was targeted at adults.



Message has 1 Reply:
  Re: Shop At Home Free Shipping once again
 
(...) Do you mean appealed to you as a buyer of sets for yourself? Or as a parent/adult buying for children? That was my suggestion, just to clarify my point from yesterday. I was imagining a catalog where products were the same as they are now, but (...) (20 years ago, 2-Nov-04, to lugnet.market.shopping, lugnet.lego)

Message is in Reply To:
  Re: Shop At Home Free Shipping once again
 
(...) Here's a pic of the cover: (URL) I have no background in marketing, so all I can really say is that it appealed to me and I intuitively know it was intentionally created to do so. As for the difference in contents, I would estimate the average (...) (20 years ago, 2-Nov-04, to lugnet.market.shopping, lugnet.lego, FTX)

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