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In lugnet.market.shopping, Allan Bedford wrote:
>
> My apologies for replying to my own post... I forgot to mention one thing
> though. If anyone from LEGO happens upon this thread, I think it's worth at
> least *thinking* about publishing a parents copy of the Shop At Home catalog,
> even if it's just once a year, before Christmas. In other words, a catalog with
> 'big people' words in it, not the sort of "Wowee!!" stuff that is written for
> kids.
>
> Think of it almost like a Tupperware catalog or any of those companies where
> someone acts as the liason/salesperson and gets people they know to place orders
> through them. People in my office... presumably in offices all over the
> place... go nuts for these things. They order candles, kitchen appliances,
> magazines etc. from different people who bring the catalogs in. I bring in the
> Shop At Home catalog, but we're really putting together our own program, not the
> sort of thing I noted in the other products above. But what if there was such a
> thing? Something that encouraged groups of parents/adults to place large
> orders... especially around this time of year? It seems to me that there is a
> sales avenue that could be explored for relatively little cost to the company. I
> watch what the folks in my office order, both from other companies and with our
> LEGO order, and I'm certain that if the items weren't presented to them like
> that they wouldn't have purchased anything at all. Turn that around. Present
> LEGO to them in an even more interesting manner than already exists and I wonder
> how much more they would buy.
They did something like this last year. Not exactly for group orders but
definitely aimed at the adults. Remember The Greatest Gifts for 2003 catalog
that had the gold LEGO brick with the red and gold ribbon around it? When I
first glanced at it I thought it was a Godiva Chocolate gift catalog.
Yum! My two favorite things-- chocolate and LEGO! The catalog was impressive
and I hope they put out a similar one this year.
Maggie C.
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 | | Re: Shop At Home Free Shipping once again
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| (...) My apologies for replying to my own post... I forgot to mention one thing though. If anyone from LEGO happens upon this thread, I think it's worth at least *thinking* about publishing a parents copy of the Shop At Home catalog, even if it's (...) (20 years ago, 1-Nov-04, to lugnet.market.shopping)
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