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In lugnet.market.shopping, Maggie Cambron wrote:
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I have no background in marketing, so all I can really say is that it
appealed to me and I intuitively know it was intentionally created to do so.
As for the difference in contents, I would estimate the average set featured
in this catalog was probably double the price of the average set price in the
general Holiday catalog. It had a two page spread featuring the ISD (with
the RBR tucked up in a corner)-- and keep in mind the catalog was wider than
the normal ones. And the other themes all seemed to have their high end sets
showcased.
Anyway, I think it came out this time of year (Novemberish). And I would
guess it was widely distributed (maybe to people perceived to spoil their
kids with large S@H purchases during the
year).
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I got one. I agree with Maggie’s characterization of the types of sets featured
in it. Further, I feel the same way about the targeting, (with no hard evidence,
but with a strong feeling) that she does, it was targeted at adults.
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