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In lugnet.market.shopping, Allan Bedford wrote:
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I can’t say that I remember that one. I just pulled out my ‘Holiday 2003’
catalog and it’s got a kid on the front looking at a catalog with his own
picture on the front. What time of year did the ‘Greatest Gifts’ version come
out? Was it possibly distributed in only certain areas?
In what way was it aimed at adults? I’m curious to know how it was different
than the regular catalog.
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Here’s a pic of the cover:
I have no background in marketing, so all I can really say is that it appealed
to me and I intuitively know it was intentionally created to do so. As for the
difference in contents, I would estimate the average set featured in this
catalog was probably double the price of the average set price in the general
Holiday catalog. It had a two page spread featuring the ISD (with the RBR
tucked up in a corner)-- and keep in mind the catalog was wider than the normal
ones. And the other themes all seemed to have their high end sets showcased.
Anyway, I think it came out this time of year (Novemberish). And I would guess
it was widely distributed (maybe to people perceived to spoil their kids with
large S@H purchases during the year).
Maggie
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