Subject:
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Re: Improving the adult image of LEGO
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Newsgroups:
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lugnet.general
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Date:
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Thu, 18 Sep 2008 09:41:35 GMT
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Viewed:
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10898 times
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In lugnet.general, David Laswell wrote:
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But thats exactly the point. Its not that they werent aware of us at all.
Its that they thought we were an inconsequencial fraction of the total
market, and thus not worth catering to at all. And strictly in terms of the
total customer base, thats very likely true. When you start to consider one
AFOL who spends upwards of $1000 per year vs. one child who might receive the
odd $10 LEGO set as a gift, those assumptions dont really square up. When
you consider how the much-lamented juniorization lines up with the period of
time in which The LEGO Company had not one but two years that showed a net
annual loss (something which not even the color change managed to do), it
speaks to the fact that they need to develop their product with both halves of
their market base in mind.
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Both halves? Do adult fans represent 50% of the market?
Cheers
Richie Dulin
CO Legeaux
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Message has 1 Reply:
Message is in Reply To:
![](/news/x.gif) | | Re: Improving the adult image of LEGO
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| (...) But that's exactly the point. It's not that they weren't aware of us at all. It's that they thought we were an inconsequencial fraction of the total market, and thus not worth catering to at all. And strictly in terms of the total customer (...) (16 years ago, 17-Sep-08, to lugnet.general)
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63 Messages in This Thread: ![Improving the adult image of LEGO -Scott Wardlaw (14-Sep-08 to lugnet.ambassadors, lugnet.lego, lugnet.announce, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Timothy Gould (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Nathan Todd (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Tommy Armstrong (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -David Gregory (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -David Laswell (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Dave Schuler (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -David Eaton (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Ted Godwin (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -John P. Henderson (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Adrian Egli (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Dave Sterling (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Tim David (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Richie Dulin (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Tommy Armstrong (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -John P. Henderson (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Allan Johansen (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -David Laswell (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -David Eaton (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Dave Sterling (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Allan Johansen (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Michael Shiels (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Brian Davis (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Allan Johansen (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -David Laswell (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -David Eaton (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Brian Davis (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Mike Walsh (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -David Laswell (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Paul Sinasohn (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Mike Walsh (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -David Laswell (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![You are here](/news/here.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Nathan Todd (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -David Eaton (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Brendan Mauro (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Scott Lyttle (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Elroy Davis (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Jeffrey Findley (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -John P. Henderson (16-Sep-08 to lugnet.general)](/news/x.gif)
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![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -William Webb (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Warren Nagel (15-Sep-08 to lugnet.general)](/news/x.gif)
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![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Allister McLaren (16-Sep-08 to lugnet.general)](/news/x.gif)
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![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Allister McLaren (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Stump Dunn (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Duane Collicott (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Bob Parker (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Scott Wardlaw (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Richie Dulin (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Richie Dulin (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Magnus Lauglo (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -David Stannard (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Karl Paulsen (17-Sep-08 to lugnet.general)](/news/x.gif)
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