Subject:
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Re: Improving the adult image of LEGO
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Newsgroups:
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lugnet.general
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Date:
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Sun, 14 Sep 2008 13:25:51 GMT
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Viewed:
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10493 times
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In lugnet.ambassadors, Scott Wardlaw wrote:
> The other day I got another "You still play with LEGO?". I replied with: "No, I
> design and build models made from LEGO." That didn't seem to help much.
Next time, either say:
"You still watch grown men chase a ball around a field?" or something similar.
> I'd like to start a list of ideas and suggestions on how we might improve how
> other adults view LEGO as a hobby. Any ideas?
That's a tall order. Outside of sports, are there any other hobbies that truly
bridge the child/adult gap? When a brand has spent decades aggressively
marketing itself as a children's toy that fosters creativity and learning, it
difficult to switch gears and say "and now we've always been for adults, too."
I know, I know; early LEGO kits were indeed favored for their architectural
challenges, but if you ask 100 non AFOLs on the street, fewer than 1 of them
will know this fact.
> Something that I think would help is LEGO or LEGO branded items in the work
> place. Nothing cooky or over-done, but something that is detailed enough to
> have people ask "Wow, is that really made of LEGO?" I thought about making nice
> looking book ends for my text books or a business card holder.
Tyco tried something very similar back in the 80's, producing a fully
LEGO-compatible phone and calculator. I kept the latter on my desk, in fact,
and pretty much everyone who saw it remarked on it, but it was always with an
air of nostalgia: "I loved LEGOs (sic) when I was a kid."
> Thoughts? Any other ways to improve the hobby image of LEGO?
Why does it matter, ultimately? I don't build with my bricks for anyone's sake
but mine (and my kids'), so it makes no difference to me whether someone else
thinks that it's a kids' hobby; that's their error, not mine.
Dave!
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