Subject:
|
Re: Improving the adult image of LEGO
|
Newsgroups:
|
lugnet.general
|
Date:
|
Tue, 16 Sep 2008 07:38:18 GMT
|
Viewed:
|
10158 times
|
| |
![Post a public reply to this message](/news/icon-reply.gif) | |
In lugnet.ambassadors, Scott Wardlaw wrote:
|
The other day I got another You still play with LEGO?. I replied with: No,
I design and build models made from LEGO. That didnt seem to help much.
Id like to start a list of ideas and suggestions on how we might improve how
other adults view LEGO as a hobby. Any ideas?
|
I think its all in your attitude. And by you I dont just mean you, Scott,
but AFOLs in general. If you talk about it with confidence and pride, people
tend to respect that. If you talk about it with any timidity or shame in your
voice, however, people pick up on that too.
In the past year or two Ive been totally out of the closet about LEGO...
- I have LEGO on my desk at work - currently a loop of LEGO train track with a LEGO train on it. In the past Ive had buildings and the remote control dinosaur. When people come visit my office they often play with them, and I explain about my club, BayLUG, and train shows and my blog, Brickpile.
- I have a license plate on my car that says I (heart) LEGO (California lets you put certain symbols on custom plates).
- I carry Brickpile business cards around and hand them out all the time.
- LEGO is all over my Facebook pages, and Brickpile entries and Flickr uploads show up on my FriendFeed.
- People send me links to LEGO news online, like the 50th anniversary thing or the minifig 30th anniversary, both this year.
What can LEGO do? Well, it would be nice to offer more public acknowledgement
of AFOLs. I think their existing site should be kid-oriented, but they could
create a new adult site (afol.lego.com or something like that) with forums and
stuff that would be more geared toward adults. Make it ages 15 and up or
something reasonable, since TFOLs (T for Teen) tend to fall through the cracks a
lot.
But that said, we need to recognize that its important in marketing to maintain
a primary focus on your target audience. I think thats why adults get so
little public attention from LEGO. I think its why girls get so little
attention too; they see their demographic as boys of certain age groups, as
thats who buys (or asks their parents to buy) the most product. So, we
shouldnt expect a lot of adult-oriented marketing from LEGO. I think their
current practice of supporting the brick conventions and having certain
adult-targeted sets is probably enough.
|
|
Message has 3 Replies: ![](/news/x.gif) | | Re: Improving the adult image of LEGO
|
| (...) This is so true Bill! Just this morning, one of the girls in our finance department stopped by my office to show me a link to a LEGO movie she had found online. I get stuff like that forwarded to me all the time from various co-workers. Even (...) (16 years ago, 16-Sep-08, to lugnet.general, FTX)
|
Message is in Reply To:
63 Messages in This Thread: ![Improving the adult image of LEGO -Scott Wardlaw (14-Sep-08 to lugnet.ambassadors, lugnet.lego, lugnet.announce, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Timothy Gould (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Nathan Todd (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Tommy Armstrong (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -David Gregory (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -David Laswell (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Dave Schuler (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -David Eaton (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Ted Godwin (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -John P. Henderson (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Adrian Egli (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Dave Sterling (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Tim David (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Richie Dulin (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Tommy Armstrong (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -John P. Henderson (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Allan Johansen (14-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -David Laswell (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -David Eaton (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Dave Sterling (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Allan Johansen (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Michael Shiels (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Brian Davis (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Allan Johansen (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -David Laswell (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -David Eaton (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Brian Davis (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Mike Walsh (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -David Laswell (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Paul Sinasohn (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Mike Walsh (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -David Laswell (17-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Richie Dulin (18-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Nathan Todd (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -David Eaton (18-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Brendan Mauro (14-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Scott Lyttle (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Elroy Davis (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Jeffrey Findley (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -John P. Henderson (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Duane Collicott (15-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Anders Isaksson (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -William Webb (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Warren Nagel (15-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Allister McLaren (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Scott Wardlaw (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Allister McLaren (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Allister McLaren (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![You are here](/news/here.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Dave Sterling (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Steve Bliss (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Improving the adult image of LEGO -Frank Filz (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Allister McLaren (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Allister McLaren (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Stump Dunn (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Duane Collicott (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Bob Parker (16-Sep-08 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Improving the adult image of LEGO -Scott Wardlaw (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Richie Dulin (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Richie Dulin (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -Magnus Lauglo (16-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Improving the adult image of LEGO -David Stannard (17-Sep-08 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: Improving the adult image of LEGO -Karl Paulsen (17-Sep-08 to lugnet.general)](/news/x.gif)
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|