Subject:
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Re: Improving the adult image of LEGO
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Newsgroups:
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lugnet.general
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Date:
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Wed, 17 Sep 2008 14:10:46 GMT
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Viewed:
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11376 times
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In lugnet.general, Dave Sterling wrote:
> This is a little off-topic, but I gotta agree with Mr. Eaton here. I don't
> think it's fair to blast LEGO for "not catering to the adult market". If we do
> a real quick review of sets geared more towards adults in the past 5-6 years I
> come up with a great list.
>
> 10020 Santa Fe Super Chief
> 10025 Santa Fe Cars I
> 10022 Santa Fe Cars II
> 10182 Cafe Corner
> 10181 Eiffel Tower
> 10189 Taj Mahal
> 8275 Motorized Bulldozer
> 10177 Boeing 787 Dreamliner
> 10143 UCS Death Star II
> 10188 Death Star
> 10179 UCS Millennium Falcon
> 10133 BNSF GP-38 Locomotive
> 10152 Maersk Sealand
> 10185 Green Grocer
> 10190 Market Street
> 8527 Mindstorms NXT
>
> ...and the list goes on and on
>
> I think LEGO has done a phenomenal job of catering to the adult fan since at
> least 2002 (if not before) and they continue to get better each year. Like Dave
> mentions, they had to transition between being a "toy company" to appealing to a
> wide age range while still maintaining their core customer group which is
> children. All of the community involvement initiatives have been great and have
> really helped to improve the community and their community development team
> actively listens to our concerns and ideas. I don't know of any other toy
> company that has this relationship with its fans.
>
> Now I'm not going to go all fanboy and say that the situation is perfect as
> there is always room for improvement. However, I genuinely believe that LEGO is
> striving for continuous improvement and sustainable improvement in marketing to
> and developing for AFoL's. They now have a business model that allows them to
> market to children as well as adults...and (here's the key point)...still remain
> profitable. This year was a great year for LEGO and I am even more excited for
> 2009 based on the "rumor mill".
>
> -Dave
> ToT-LUG
To be honest, in my opinion there’s nothing particularly "adult" about those
sets - they’re just models (albeit rather impressive models) with a high brick
count and an even higher price tag.
What I would really like to see, is the possibility of making bulk buys directly
from TLC. Why does TLC not cater to those AFOLs who dreams of building large
models? Why do I have to rely on Bricklink to make bulk buys? Think of the
models one could build if system bricks were available at production price plus
packaging and shipping? I know I would be spending a lot more money on LEGO if
that was possible...
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Message has 2 Replies:
 | | Re: Improving the adult image of LEGO
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| "Allan Johansen" <f2k@chaotica.dk> wrote in message news:K7CFDy.4I0@lugnet.com... [ ... snipped ... ] (...) How much more money would you spend or would you simply spend your money differently? Exrapolate how much you might spend to a 1000 people? (...) (16 years ago, 18-Sep-08, to lugnet.general)
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Message is in Reply To:
| | Re: Improving the adult image of LEGO
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| (...) This is a little off-topic, but I gotta agree with Mr. Eaton here. I don't think it's fair to blast LEGO for "not catering to the adult market". If we do a real quick review of sets geared more towards adults in the past 5-6 years I come up (...) (16 years ago, 16-Sep-08, to lugnet.general)
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