To LUGNET HomepageTo LUGNET News HomepageTo LUGNET Guide Homepage
 Help on Searching
 
Post new message to lugnet.generalOpen lugnet.general in your NNTP NewsreaderTo LUGNET News Traffic PageSign In (Members)
 General / 45228
45227  |  45229
Subject: 
Re: Lore on Lego vs. Legos
Newsgroups: 
lugnet.mediawatch, lugnet.general
Followup-To: 
lugnet.general
Date: 
Mon, 2 Feb 2004 23:47:09 GMT
Viewed: 
115 times
  
In lugnet.mediawatch, Matthew Miller wrote:
   Purple Dave purpledave@maskofdestiny.com wrote:
   Huh? “LEGO bricks” is the standard preferred term. And who does he think he is, going around and lecturing people on proper trademark protection when he’s typing “Lego” instead of “LEGO”? Just because someone says that “LEGO” can’t be pluralized into “LEGOS” doesn’t mean that they’re saying that “LEGO” is the plural of “LEGO”.

I think you need to read the last paragraph again. :)

I’m not sure what pains me more: the fact that this issue seems to come up again and again or the fact that we are now spotlighting ‘news’ articles from blogs.

   As for the capitalization issue: that’s a very long-standing conflict between marketing/sales/companies and journalists. See:

http://www.theslot.com/webnames.html

Which includes the classic summary: “You want all caps? Go buy an ad!”

As that article points out, and as you’ll see elsewhere, AP style (which most newspapers follow) dictates that company names are printed in all caps only if each letter is pronounced separately. El ee gee oh would be LEGO; Lego is Lego.

Which is all well and good except for two things:

1) Many of us around here are not accredited journalists.

2) Many of us around here are respectful of the company and its wishes for the way that its logo gets used. If LEGO wants their name spelled in caps then so be it. I ask people everyday to spell my name correctly, why shouldn’t I give that same measure of consideration to a company that I feel has earned it?

Regards,
Allan

• Not ‘Alan’ or ‘Allen’ or ‘Al’, but Allan. Thanks!


Setting follow-up to .general since there is no .blog group and this is not a .mediawatch worthy thread.



Message has 1 Reply:
  Re: Lore on Lego vs. Legos
 
(...) It's not just any blog. (...) Sure, I'll *spell* it right. :) (...) Setting it back, because What-Ever. (21 years ago, 3-Feb-04, to lugnet.mediawatch, lugnet.general)

Message is in Reply To:
  Re: Lore on Lego vs. Legos
 
(...) I think you need to read the last paragraph again. :) As for the capitalization issue: that's a very long-standing conflict between marketing/sales/companies and journalists. See: (URL) Which includes the classic summary: "You want all caps? (...) (21 years ago, 2-Feb-04, to lugnet.mediawatch)

35 Messages in This Thread:













Entire Thread on One Page:
Nested:  All | Brief | Compact | Dots
Linear:  All | Brief | Compact

This Message and its Replies on One Page:
Nested:  All | Brief | Compact | Dots
Linear:  All | Brief | Compact
    

Custom Search

©2005 LUGNET. All rights reserved. - hosted by steinbruch.info GbR