Subject:
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Re: Lore on Lego vs. Legos
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Newsgroups:
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lugnet.mediawatch
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Date:
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Mon, 2 Feb 2004 22:00:50 GMT
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Viewed:
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2095 times
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In lugnet.mediawatch, Matthew Miller wrote:
> Purple Dave <purpledave@maskofdestiny.com> wrote:
> > Huh? "LEGO bricks" is the standard preferred term. And who does he
> > think he is, going around and lecturing people on proper trademark
> > protection when he's typing "Lego" instead of "LEGO"? Just because
> > someone says that "LEGO" can't be pluralized into "LEGOS" doesn't mean
> > that they're saying that "LEGO" is the plural of "LEGO".
>
> I think you need to read the last paragraph again. :)
>
>
> As for the capitalization issue: that's a very long-standing conflict
> between marketing/sales/companies and journalists. See:
>
> <http://www.theslot.com/webnames.html>
>
> Which includes the classic summary: "You want all caps? Go buy an ad!"
>
> As that article points out, and as you'll see elsewhere, AP style (which
> most newspapers follow) dictates that company names are printed in all
> caps only if each letter is pronounced separately. El ee gee oh would be
> LEGO; Lego is Lego.
Does that mean we should henceforth say El You Gee Enn Ee Tee instead of LUGNET?
Dave!
(not purple, though my prose can be purple when it's red (well, "read"), and my
language can be blue)
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Message has 1 Reply:
Message is in Reply To:
 | | Re: Lore on Lego vs. Legos
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| (...) I think you need to read the last paragraph again. :) As for the capitalization issue: that's a very long-standing conflict between marketing/sales/companies and journalists. See: (URL) Which includes the classic summary: "You want all caps? (...) (21 years ago, 2-Feb-04, to lugnet.mediawatch)
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