Subject:
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Re: Lore on Lego vs. Legos
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Newsgroups:
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lugnet.mediawatch
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Date:
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Mon, 2 Feb 2004 19:53:27 GMT
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Reply-To:
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mattdm@AVOIDSPAMmattdm.org
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Viewed:
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2075 times
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Purple Dave <purpledave@maskofdestiny.com> wrote:
> Huh? "LEGO bricks" is the standard preferred term. And who does he
> think he is, going around and lecturing people on proper trademark
> protection when he's typing "Lego" instead of "LEGO"? Just because
> someone says that "LEGO" can't be pluralized into "LEGOS" doesn't mean
> that they're saying that "LEGO" is the plural of "LEGO".
I think you need to read the last paragraph again. :)
As for the capitalization issue: that's a very long-standing conflict
between marketing/sales/companies and journalists. See:
<http://www.theslot.com/webnames.html>
Which includes the classic summary: "You want all caps? Go buy an ad!"
As that article points out, and as you'll see elsewhere, AP style (which
most newspapers follow) dictates that company names are printed in all
caps only if each letter is pronounced separately. El ee gee oh would be
LEGO; Lego is Lego.
--
Matthew Miller mattdm@mattdm.org <http://www.mattdm.org/>
Boston University Linux ------> <http://linux.bu.edu/>
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Message has 2 Replies:
 | | Re: Lore on Lego vs. Legos
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| (...) Does that mean we should henceforth say El You Gee Enn Ee Tee instead of LUGNET? Dave! (not purple, though my prose can be purple when it's red (well, "read"), and my language can be blue) (21 years ago, 2-Feb-04, to lugnet.mediawatch)
| | | Re: Lore on Lego vs. Legos
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| (...) I'm not sure what pains me more: the fact that this issue seems to come up again and again or the fact that we are now spotlighting 'news' articles from blogs. (...) Which is all well and good except for two things: 1) Many of us around here (...) (21 years ago, 2-Feb-04, to lugnet.mediawatch, lugnet.general, FTX)
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Message is in Reply To:
| | Re: Lore on Lego vs. Legos
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| (...) Huh? "LEGO bricks" is the standard preferred term. And who does he think he is, going around and lecturing people on proper trademark protection when he's typing "Lego" instead of "LEGO"? Just because someone says that "LEGO" can't be (...) (21 years ago, 2-Feb-04, to lugnet.mediawatch)
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