 | | Re: New colors and other info (ATTN JAKE) —Chris Phillips
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| | | (...) Exactly. Jake is in charge of Community Development. If LEGO wanted to do some market research, why didn't they tap into his direct contact with the community? Jake is a walking focus group in daily contact with their most avid consumer base. (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX) !
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| | | | | Re: New colors and other info (ATTN JAKE) —John Spencer Rezkalla
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| | | | | (...) Do you know for certain that AFOLs were not involved in the market research and focus groups for this? It's been pointed out that supposedly there are many AFOLs that aren't online here. Just because no one on Lugnet knew beforehand... I don't (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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| | | | | | | Re: New colors and other info (ATTN JAKE) —Chris Phillips
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| | | | | | (...) Well I didn't say that they didn't ask any AFOLs, but they apparently didn't ask Jake. I am certain that he could have very quickly and inexpensively given them an idea of the kind of dismay that this would cause for a significant majority of (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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| | | | | | | | Re: New colors and other info (ATTN JAKE) —Erik Olson
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| | | | | | Look at it like this. Coke knew that 1 in 12 of its customers in focus groups was rabidly, militantly opposed to messing with the flavor. Coke also knew full well that that 1 in 12 had a way of swaying the other 11 in the room, who liked New Coke (...) (21 years ago, 22-Nov-03, to lugnet.general, FTX)
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| | | | | | | | Re: New colors and other info (ATTN JAKE) —Chris Phillips
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| | | | | | (...) The easy way around this is simply to not use focus groups, but to poll individuals. The idea behind a focus group is to see how interaction between the participants unfolds so that you can anticipate how general public reaction might unfold. (...) (21 years ago, 22-Nov-03, to lugnet.general, FTX)
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| | | | | Re: New colors and other info (ATTN JAKE) —Mark Klein
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| | | | (...) An excellent point. I am one who falls into this category myself. I have little to do with LUGNET (or any other online community), though I have lurked for a great many years. I rarely speak my mind, because I have more interest in playing (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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| | | | | | Re: New colors and other info (ATTN JAKE) —Bryan Wong
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| | | | In lugnet.general, Mark Klein wrote: Snip! (...) Well said Mark. Your well-thought out, sensible, mature reply serves as an excellent example to the kind of user LUGNET needs more of. -Bryan (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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