Subject:
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Re: *NEW* LEGO brick-ish Transformers by Hasbro -- What's the deal?
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Mon, 26 May 2003 03:06:46 GMT
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Viewed:
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1311 times
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In lugnet.general, David Laswell writes:
> In lugnet.general, Andrew Saada writes:
> > NOW, this makes me think. The toys are identifiably Transformers but they
> > would not have been made for mass production if the makers did not intend
> > for them to be joined in the manner of the system originated by the LEGO
> > Company. So, this means that the makers at Hasbro believe and/or have
> > researched enough to ensure that there is a market for such a line of
> > Transformers.
> > That being the case, I am wondering WHY was a joint venture not looked into
> > by Hasbro and the LEGO Group?
>
> Because Hasbro's attempt to outright _BUY_ The LEGO Company was turned
> down.
Whoa... do you have more info on that? Hasbro tried to buy TLC? When was
that? I did some googling to try to find more info, but it was inconclusive.
Sounds like a fascinating subject for a Forbes or HBR article. Any info you
might be able to share would be gladly received at least by this reader.
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