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Subject: 
Re: *NEW* LEGO brick-ish Transformers by Hasbro -- What's the deal?
Newsgroups: 
lugnet.general, lugnet.lego
Date: 
Sun, 25 May 2003 04:18:35 GMT
Viewed: 
3018 times
  
In lugnet.general, Andrew Saada writes:
> NOW, this makes me think.  The toys are identifiably Transformers but they
> would not have been made for mass production if the makers did not intend
> for them to be joined in the manner of the system originated by the LEGO
> Company.  So, this means that the makers at Hasbro believe and/or have
> researched enough to ensure that there is a market for such a line of
> Transformers.
> That being the case, I am wondering WHY was a joint venture not looked into
> by Hasbro and the LEGO Group?

     Because Hasbro's attempt to outright _BUY_ The LEGO Company was turned
down.  Hasbro doesn't typically cooperate with other companies unless it
involves a purchase price.  As for TLC, I suspect that the Transformers line
might be a bit more violent than they'd like to be involved with.



Message has 1 Reply:
  Re: *NEW* LEGO brick-ish Transformers by Hasbro -- What's the deal?
 
(...) Whoa... do you have more info on that? Hasbro tried to buy TLC? When was that? I did some googling to try to find more info, but it was inconclusive. Sounds like a fascinating subject for a Forbes or HBR article. Any info you might be able to (...) (23 years ago, 26-May-03, to lugnet.general, lugnet.lego)

Message is in Reply To:
  *NEW* LEGO brick-ish Transformers by Hasbro -- What's the deal?
 
Hello all, Well I was just doing a quick read of online news. I had not been to www.allspark.com, a Transformers fan site, recently so I brought up the page. After scrolling down I stumbled across this header: Wave 5 Product Catalog Scans - May 22 (...) (23 years ago, 25-May-03, to lugnet.general, lugnet.lego, lugnet.build.mecha, lugnet.off-topic.clone-brands) ! 

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