Subject:
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Re: *NEW* LEGO brick-ish Transformers by Hasbro -- What's the deal?
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Sun, 25 May 2003 04:18:35 GMT
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Viewed:
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1145 times
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In lugnet.general, Andrew Saada writes:
> NOW, this makes me think. The toys are identifiably Transformers but they
> would not have been made for mass production if the makers did not intend
> for them to be joined in the manner of the system originated by the LEGO
> Company. So, this means that the makers at Hasbro believe and/or have
> researched enough to ensure that there is a market for such a line of
> Transformers.
> That being the case, I am wondering WHY was a joint venture not looked into
> by Hasbro and the LEGO Group?
Because Hasbro's attempt to outright _BUY_ The LEGO Company was turned
down. Hasbro doesn't typically cooperate with other companies unless it
involves a purchase price. As for TLC, I suspect that the Transformers line
might be a bit more violent than they'd like to be involved with.
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