General Discussion : 35733


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Subject:	Re: anyone got a report of the new sets shown off at brickswest? <Next Legend?>
Newsgroups:	lugnet.general, lugnet.space
Date:	Thu, 21 Feb 2002 03:29:06 GMT
Viewed:	768 times

In lugnet.general, William R. Ward writes: > "Richard Noeckel" <Shroud_of_kung_fu@hotmail.com> writes: > > > In lugnet.general, Jonathan Wilson writes: > > > Sounds cool but thats yet another set thats not space :( > > > > Well, logically Space should be next to follow…shouldn’t it? • [...] > > Soooooooo, what’s left? > > It’s gotta be Space… I hope! > > And it’s either gonna be a mighty-big set, or two mid size ones!!! > > Then Castle should follow if my reasonin’ is sound… > > Brad Justus addressed this at BricksWest, saying that Space was not on > the agenda because of the Star Wars Ep. II release. There's no > contractual restriction, as has been rumored, but there are good > marketing reasons why it would not be a good idea to include space > sets at the same time as a major push for the new Star Wars sets. Am I the only one who fails to see the logic in their.... logic? Would it be so impossible to believe that a Space set released alongside or shortly after the Star Wars sets might actually appeal to the same market? If you're talking 'Classic' space, then you're talking late 1970's. And if you're talking late 1970's then you're talking Star Wars. It's not unfair to say that the original release of the first LEGO Star Wars sets may have brought even more adult fans back to the hobby than did Mindstorms. These are people with a connection to both the movie and the old LEGO sets. Why not offer them a bit of both? Because if the next wave of Star Wars sets is as weak as the ones released before this past Christmas, then we'll all need an alternative to buy. > I suspect we have to wait until Ep. III has come and gone before we > see any Space legends. And if this is the case then...... things are worse off than I'd imagined. Regards, Allan B. - Expert Builder website - http://www.apotome.com/builder

Message has 2 Replies:

		Re: anyone got a report of the new sets shown off at brickswest? <Next Legend?>
(...) This would be a valid point if the bulk of their Legend sales were to adults. Unfortunately they aren't. The bulk of their sales are to kids (directly or indirectly). Probably 95% (or more) of their market has a very limited budget (kids or (...) (23 years ago, 21-Feb-02, to lugnet.general, lugnet.space)

		Re: anyone got a report of the new sets shown off at brickswest? <Next Legend?>
(...) That's precisely why they don't want to do it. They don't want to dilute the brand by having too many choices for the same audience. They don't want to hurt LEGO retail figures by having LEGO Direct offer products that directly compete with (...) (23 years ago, 21-Feb-02, to lugnet.general, lugnet.space)

Message is in Reply To:

		Re: anyone got a report of the new sets shown off at brickswest? <Next Legend?>
(...) [...] (...) Brad Justus addressed this at BricksWest, saying that Space was not on the agenda because of the Star Wars Ep. II release. There's no contractual restriction, as has been rumored, but there are good marketing reasons why it would (...) (23 years ago, 21-Feb-02, to lugnet.general, lugnet.space)

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