Subject:
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Re: is lego at its best in years???
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Newsgroups:
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lugnet.general
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Date:
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Mon, 24 Dec 2001 21:09:34 GMT
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> > Who knows what the rest of the year holds....we might see further • "classic"
> > re-releases, "legend" re-releases, or "my own creation" releases....
> > that should be good....maybe a diner or two, a market place....
> > these should be good,
>
> But almost certainly, these sets will be S@H exclusive.
In the long run, I think we will find that "S@H exclusive" works in favour
of AFOLs.
Selling only through S@H means Lego can do a minimum production run, bung up
a WWW page and distribute out of a couple of warehouses. If they have to put
a set out into every retail store worldwide, that's a lot bigger production
run and a lot more risk and hence it's a lot more important that it appeals
to the whole Lego market including the kids.
So if AFOLs want stuff that Lego fear might not have the same appeal to
kids, then S@H makes it a more viable way for Lego to sell it.
And presumably if something sells like hotcakes from S@H, then Lego might
consider selling it through normal retail as well.
If "S@H exclusive" didn't exist, then I don't think we'd have some of the
re-releases, bulk bricks, my-own-train, my-own-creation, simply because the
risk of trialling these ideas through worldwide retailing would be too
great.
A large corporation is rather like a large ship at sea; they have a lot of
momentum and they don't turn easily to a new direction. For all the
criticism that Lego receive here at LUGnet, I'm actually amazed at how
quickly Lego has noticed LUGnet and has tried to respond to the desires of
the adult market it represents. I suspect there are people internal to Lego
who are quite opposed to selling through the WWW etc and do everything in
their power to frustrate it, simply because their job has always been
focussed on selling to kids via retail and they don't like the change
because it erodes their position within the company. A lot of people worry
about their corporations moving to offering goods/services via Internet
because they don't think they have the skills to make the transition and
hence fear that they will be stuck in the stagnant end of the business. I
imagine a lot more of Brad Justus's time is spent fighting the internal
politics than deciding how many cypress trees to put in a pack.
Kerry
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Message has 1 Reply:
 | | Re: is lego at its best in years???
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| (...) But will it work in favor of the young LEGO fans who outnumber the adult fans by an unknown, but significant factor? (...) I do hope "bung up" has a different meaning where you come from. Around here that means you haven't had enough fiber in (...) (23 years ago, 25-Dec-01, to lugnet.general)
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Message is in Reply To:
| | Re: is lego at its best in years???
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| (...) ...and paying shipping costs, and having you taxes raised by the conversion rate (if you live in Canada), and never finding any really good sales, and waiting a week for your new set..... (...) best. (...) I think 2000 City Centre, which is (...) (23 years ago, 22-Dec-01, to lugnet.castle, lugnet.general)
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