Subject:
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Re: Lego Press Release - bad news for 2000, but good news for shop on line and at home?
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Newsgroups:
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lugnet.general
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Date:
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Tue, 28 Nov 2000 18:33:22 GMT
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Viewed:
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961 times
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In lugnet.general, John Neal writes:
>
> Jonathan Lill wrote:
> > I wonder whether their proclaimed intent to focus more on existing business
> > will result in an observable change in the quantity/quality of lego sets. I
> > certainly hope it means less of a focus on Lego watches/clocks, clothing and
> > other non-building merchandise.
>
> Interesting point. I think that they got so hell-bent on becoming the world's
> most popular toy by 2005 (or whatever their silly goal is), that they let
> focusing on merchandising cloud their judgment. Now that they have been
> chastised by the market, hopefully they will learn the lesson that we want
> blocks, not clocks.
<amendment>
Blocks, not clocks, except for the 2x2 round clock tile.
</amendment>
Thankyew. Thankyewverymuch.
Anyways, I agree there's been too much extension into markets
outside the LEGO niche--and what's worse, the need to fund that
expansion with higher margins on the original niche products
has allowed ever-improving clones (meaning Ritvik, mostly,
which has truly executed a stunning level of improvement in the
last year alone without a significant increase in per-brick
price over its inferior incarnation) to horn in on the market
and gain the adherents that fund their improvement.
...not that this is a *bad* thing necessarily, just that it is,
and it's not in LEGO's best interest of keeping its core stable.
best
LFB
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