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Subject:	Re: Lego Press Release - bad news for 2000, but good news for shop on line and at home?
Newsgroups:	lugnet.general
Date:	Tue, 28 Nov 2000 14:42:31 GMT
Viewed:	500 times

In lugnet.general, Lawrence Wilkes writes: > There are lots of interesting things in Lego's press release at > http://www.lego.com/info/pressspecific.asp?PressReleaseId=149&Year=2000 I wonder whether their proclaimed intent to focus more on existing business will result in an observable change in the quantity/quality of lego sets. I certainly hope it means less of a focus on Lego watches/clocks, clothing and other non-building merchandise. Jonathan

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		Re: Lego Press Release - bad news for 2000, but good news for shop on line and at home?
(...) Interesting point. I think that they got so hell-bent on becoming the world's most popular toy by 2005 (or whatever their silly goal is), that they let focusing on merchandising cloud their judgment. Now that they have been chastised by the (...) (24 years ago, 28-Nov-00, to lugnet.general)

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		Lego Press Release - bad news for 2000, but good news for shop on line and at home?
There are lots of interesting things in Lego's press release at (URL) read the following quote as improving their e-commerce and shop@home channels. "We need to focus on strengthening our direct consumer access and on building stronger consumer (...) (24 years ago, 28-Nov-00, to lugnet.general) !

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